Marketing Intelligence. Business Solutions.

About Us

Jay Beaton has a strategic mind powered by rocket fuel. For people who know him, it was no surprise when he walked away from success in hospitality and media to forge his own path.  He needed an outlet for his passionate pursuit of success…yours.

Based in Arlington Heights, Illinois, On The Beaton Path, LLC helps business owners and managers across the country develop strategic marketing plans that will grow their customer base, sales volume and profits.  OTBP has launched one person start-ups, turned product and service lines around for companies just outside of the Fortune 500, and everything in between.

OTBP is a diverse stable of professionals, each experienced in a facet of marketing and business development that brings fresh new perspective to all of our clients.  Collectively our team has more than two centuries of expertise in over twenty industries.

Using a metrics-driven approach, OTBP helps companies identify their goals, how they’ll achieve them, and how they can measure their success. Strategy is the first step in all of our services from business plan and lead generation to Website Development, Brand Management and Social Media Marketing. If your staff is limited, we can also function as your personal CMO.

Because OTBP believes in the stewardship of the next generation of marketing professionals, it has developed an internship program in conjunction with the Northern Illinois University College of Business.  We also donate time and resources to many Chicago area charities.


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P: 312.925.7822


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