Marketing Intelligence. Business Solutions.

The Beaton Path

#BlogArticle

- Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags?

What Are Hashtags?

The # symbol to many is known as the numerical sign or pound sign. It wasn't until recently the symbol got a new name; Hashtag. The hashtag symbol (#) is used on social networks to highlight key words, phrases & topics within a status. By doing this, you are increasing the ability of your status to be found by users interested in the same key word, phrase or topic. Here's an example how to to use hashtags with our twitter account @OnTheBeatonPath.

History Of Hashtags

Hashtags didn't show up up on Twitter first like everyone thinks. Twitter was the first major social network to integrate them and create popularity. Hashtags have been around since the 80s. They were a part of a platform called the Internet Relay Chat (IRC). IRC used them similarly to the way many users use hashtags today. Using the same principle that IRC used, Chris Messina began building interest in hashtags within twitter. Facebook, Google+, Pinterest and many other social networks have begun using hashtags today.

Businesses Using Hashtags

In my opinion, every business should be using hashtags. It's a great way to gain exposure and create great conversation among your followers. Here's some tips when using hashtags:

  • • Use hashtags for the most relevant key words, phrases or topics.
  • • #Don't #Use #Hashtags #On #Every #Word You will want to use 2-4 hashtags.
  • • Create a unique hashtag for your business and special events which will get your followers to engage
  • • with your profile if executed properly. Monitor the hashtags that are most relevant to your business.

Paul Morrell is a consultant with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, contact paul.morrell@onthebeatonpath.com or (630)967-4566.

comments powered by Disqus

Recent Posts


Tags

Consulting Economics Market Research Purple Cow Personnel How To visual experience Research Partnering for Promotions affordablecareact Qualify MBA obamacare concept Relationship Associations exchanges Custom Masters of Business Administration OTBP Target Market MA Profiling Des Plaines content Marketing Consulting Firm Paul Morrell government Facebook Relationships Solutions Information Analytics IL Moments of Truth Return On Investment Supply Strategy Keep It Simple Stupid Policy Career Arlington Heights Chamber Of Commerce Products Arlington Heights, Carol Stream Arlington Heights Inverness Psychological Twitter Arlington Heights, Illinois, Massachusetts Price Marketing Firm Design Linkedin Conceptual Thinker network social network Personality Boston Academic MidWest Coffee Northern Illinois University On The Beaton Path Psychology experience CBS Beaton Hashtags Education Firm Digital Colleague Facebook Tabs Value Perception Marketing Consulting Tabs Acquisition Mentor KISS Services Marketing Marketing Tutorial Pinterest K.I.S.S. St. Charles social platforms Quantify Elmhurst Services pinning Yoda Chi Instagram Market pins Placement Demand framework NorthEast Hashtag Sensory Perception Company Salem State College Advocate Google+ SEO increase exposure The Beaton Path Service business Retention Conversation Partnerships Promotion Social Media ROI Profile Jay Beaton Social Media brand NIU healthcare Personality Profiling ROI Product Marketing Product Internship Chicago Governance connectivity Vine Branding visual Bos Process, Physical Environment CBS Chicago Service Provider Digital Market Creatives Chamber Of Commerce 7 Ps of Services Marketing Marketing Strategy Customer Service Chain Professional exposure

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.