Marketing Intelligence. Business Solutions.

The Beaton Path

#BlogArticle

Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags?

What Are Hashtags?

The # symbol to many is known as the numerical sign or pound sign. It wasn't until recently the symbol got a new name; Hashtag. The hashtag symbol (#) is used on social networks to highlight key words, phrases & topics within a status. By doing this, you are increasing the ability of your status to be found by users interested in the same key word, phrase or topic. Here's an example how to to use hashtags with our twitter account @OnTheBeatonPath.

History Of Hashtags

Hashtags didn't show up up on Twitter first like everyone thinks. Twitter was the first major social network to integrate them and create popularity. Hashtags have been around since the 80s. They were a part of a platform called the Internet Relay Chat (IRC). IRC used them similarly to the way many users use hashtags today. Using the same principle that IRC used, Chris Messina began building interest in hashtags within twitter. Facebook, Google+, Pinterest and many other social networks have begun using hashtags today.

Businesses Using Hashtags

In my opinion, every business should be using hashtags. It's a great way to gain exposure and create great conversation among your followers. Here's some tips when using hashtags:

  • • Use hashtags for the most relevant key words, phrases or topics.
  • • #Don't #Use #Hashtags #On #Every #Word You will want to use 2-4 hashtags.
  • • Create a unique hashtag for your business and special events which will get your followers to engage
  • • with your profile if executed properly. Monitor the hashtags that are most relevant to your business.

Paul Morrell is a consultant with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, contact paul.morrell@onthebeatonpath.com or (630)967-4566.

comments powered by Disqus

Recent Posts


Tags

CBS Chicago Customer Moments of Truth Solutions Economics Policy SEO Marketing On The Beaton Path Target Market Twitter Mentor Vine MidWest Hashtags Marketing Consulting Firm Purple Cow Bos Firm social platforms IL obamacare experience Psychological Research Profile Advocate Chi Colleague Jay Beaton Pinterest Digital Market Yoda St. Charles content Arlington Heights Chamber Of Commerce ROI connectivity exchanges Career Marketing Consulting Partnering for Promotions framework increase exposure Masters of Business Administration Design Services Marketing Strategy Des Plaines Tutorial Academic Promotion Facebook Tabs pins Market Research CBS brand Company Service Chain Relationships Beaton Facebook Consulting Arlington Heights, Carol Stream NorthEast Service Provider affordablecareact Qualify visual Services MA Internship Social Media Information Social Media ROI Inverness social network exposure Google+ Partnerships Conversation The Beaton Path Digital Coffee KISS Professional visual experience Arlington Heights Linkedin Chicago Value Perception Personality Profiling Supply Creatives Branding Conceptual Thinker Demand Salem State College Profiling Marketing Firm Northern Illinois University Sensory Perception Process, Physical Environment Keep It Simple Stupid Instagram Hashtag 7 Ps of Services Marketing Paul Morrell Relationship Associations Tabs business Marketing Strategy NIU network Governance Education Placement Analytics Price OTBP Boston Arlington Heights, Illinois, Massachusetts Custom Personnel K.I.S.S. MBA Market Product Marketing healthcare Acquisition Return On Investment Elmhurst Products Quantify Personality Service Retention How To Product concept pinning government Chamber Of Commerce Psychology

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.