Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures.

Everyone knows they can update their cover photo and profile photo, but many people do not know that they can update the way some of the tabs look. You want your tabs to reflect the overall brand to further connect with your audience. Not all tabs are customizable. Here is what our current Facebook profile looks like although Facebook may change this in a year or tomorrow. As you can see, our tabs match the look and feel of our logo as well as our cover photo.

To start, you will want to think about the way you want your tabs to look and feel. You can use photoshop or other image creators to build the images you want. Facebook does have guidelines to how big the image can be. The image can only be 111 x 74 pixels and no larger than 5 MB.

Once you have created your tab masterpieces, go to your Facebook profile page and click on the apps arrow to show all your apps.

Next, you will want to go to the specific app you want to work with and click the pencil icon. A drop down menu will appear and you will then click Edit Settings.

The edit menu will pop up. From, here you will click the word Change.

Finally, this will take you to a new page on Facebook, where you can edit the image by clicking on the image.

We hope that you have found this tutorial helpful. It's important to continue to connect with your target market through brand standards whether its on your Facebook page, website, banners, etc.


Paul Morrell is a consultant with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, contact or (630)967-4566.

comments powered by Disqus

Recent Posts


Social Media ROI brand Retention MidWest social platforms Personnel Branding pinning Solutions Products Services Marketing OTBP Colleague Information Yoda Relationship Associations Twitter SEO healthcare Academic Service The Beaton Path Arlington Heights Chamber Of Commerce Chicago Instagram Service Chain Masters of Business Administration connectivity IL Personality Profiling Purple Cow How To K.I.S.S. On The Beaton Path Arlington Heights Hashtags obamacare Digital Market Process, Physical Environment Professional KISS Facebook Tutorial Social Media Chamber Of Commerce exposure Policy Target Market 7 Ps of Services Marketing Internship Strategy Profiling Marketing Firm Price Marketing Strategy Partnerships Inverness Firm Personality government Placement concept Arlington Heights, Carol Stream CBS Chicago MA Digital Promotion Qualify Value Perception Custom Bos Economics Product experience Analytics social network Psychology affordablecareact Product Marketing Northern Illinois University Marketing Consulting Market Research Design Arlington Heights, Illinois, Massachusetts Des Plaines MBA Quantify Coffee Hashtag Sensory Perception Chi Relationships Facebook Tabs Marketing Linkedin Consulting Psychological Elmhurst Demand Tabs increase exposure Profile Vine Research visual pins framework Marketing Consulting Firm Pinterest Mentor Return On Investment Jay Beaton Governance Beaton NorthEast exchanges Creatives Advocate network Partnering for Promotions content St. Charles Paul Morrell Google+ Moments of Truth Salem State College business Keep It Simple Stupid CBS Supply Company Services ROI Acquisition Service Provider NIU Market visual experience Conversation Customer Conceptual Thinker Boston Career Education



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.