Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures.

Everyone knows they can update their cover photo and profile photo, but many people do not know that they can update the way some of the tabs look. You want your tabs to reflect the overall brand to further connect with your audience. Not all tabs are customizable. Here is what our current Facebook profile looks like although Facebook may change this in a year or tomorrow. As you can see, our tabs match the look and feel of our logo as well as our cover photo.

To start, you will want to think about the way you want your tabs to look and feel. You can use photoshop or other image creators to build the images you want. Facebook does have guidelines to how big the image can be. The image can only be 111 x 74 pixels and no larger than 5 MB.

Once you have created your tab masterpieces, go to your Facebook profile page and click on the apps arrow to show all your apps.

Next, you will want to go to the specific app you want to work with and click the pencil icon. A drop down menu will appear and you will then click Edit Settings.

The edit menu will pop up. From, here you will click the word Change.

Finally, this will take you to a new page on Facebook, where you can edit the image by clicking on the image.

We hope that you have found this tutorial helpful. It's important to continue to connect with your target market through brand standards whether its on your Facebook page, website, banners, etc.


Paul Morrell is a consultant with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, contact or (630)967-4566.

comments powered by Disqus

Recent Posts


increase exposure Branding Hashtag Research Information Chicago Product Marketing Advocate Service Provider Market Research Chamber Of Commerce Marketing Firm Moments of Truth Market Firm Company visual experience network healthcare Des Plaines Personnel Twitter Colleague Sensory Perception Beaton Product Masters of Business Administration ROI Northern Illinois University NorthEast brand Tabs The Beaton Path Education Profiling Marketing Strategy Design Salem State College Economics Keep It Simple Stupid Vine Service Chain Marketing Consulting Marketing Digital Market 7 Ps of Services Marketing exchanges business Products content Solutions OTBP Psychology Value Perception Promotion MA Paul Morrell Qualify Linkedin Service obamacare Custom Social Media ROI exposure Relationships K.I.S.S. Digital Personality Psychological experience Arlington Heights Social Media Conversation Return On Investment Process, Physical Environment Bos Acquisition Services Conceptual Thinker KISS Placement concept Partnerships Yoda Demand CBS affordablecareact Coffee Google+ Career Chi Personality Profiling Consulting social network Strategy IL Elmhurst framework Arlington Heights, Carol Stream Inverness MBA Professional Relationship Associations visual Mentor pinning pins Tutorial Purple Cow NIU Partnering for Promotions Creatives MidWest Services Marketing Internship Facebook Tabs Customer SEO How To Quantify Arlington Heights, Illinois, Massachusetts Pinterest Instagram Retention Jay Beaton Price Hashtags Academic Facebook Governance On The Beaton Path social platforms Arlington Heights Chamber Of Commerce CBS Chicago St. Charles Boston Analytics Supply Target Market government Marketing Consulting Firm Profile Policy connectivity



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.