Marketing Intelligence. Business Solutions.

The Beaton Path

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago."

Jay received his bachelor's degree at Salem State College. From there, he launched his career into sales and marketing within the hospitality and media industries. Jay knew he wanted to take his career to the next level so he pursued a MBA from Northern Illinois University (NIU).

What's the benefit of having a MBA for a consultant? Jay knows an MBA will not only help with his business, but it provides creditability and assurance with his clients. "I don't think many people would take business advice from someone without a MBA. It's also important to have the business experience. The MBA also helped me refine what I already knew."

Jay's schedule is ever changing. He is meeting with clients, networking, developing strategies, and he fuels his passion with a good cup of coffee. But how does his MBA play a role in these everyday activities? Jay believes it has provided him with the knowledge and tools he can use to make On The Beaton Path the best it could be. "I wouldn't have the company I have today without my MBA. The degree helped me formulate my business model, and also helped me with time management. The skills I learned also help me every day. Because of my MBA, my company is a success."

The world we live in is always changing. It can be hard to keep up with new business techniques. So how does Jay keep up? After attending NIU, Jay was able to develop a long lasting relationship with the school and his peers. Having this relationship has greatly benefited him in keeping up what is changing in many different industries. He also wanted to give back to the students at NIU so he developed an internship for the students. This helps Jay bring his knowledge and skills to the students but the students also help Jay by bringing new insights into how business is changing. "I tap into what the interns I work with know, as they are so up-to-date on their knowledge of management. I also research extensively in areas that the firm practices and see what's out there in terms of tools and software. It gives us a competitive edge by researching what is available."

I was lucky enough to have not only gone through the internship, but I was also hired to this amazing firm. Jay's knowledge that he has achieved from his MBA and other experiences has positively affected this firm and the way we operate as a team. He has been able to bring a lot of tools to the table which help our clients reach new heights.

You can check out the rest of the article at chicago.cbslocal.com/2013/07/22/mba-fuels-consultants-career-advancement-in-chicago/


Paul Morrell is a consultant with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, contact paul.morrell@onthebeatonpath.com or (630)967-4566.

comments powered by Disqus

Recent Posts


Tags

Yoda Digital Market Placement exposure Chicago Governance social network St. Charles Colleague Demand The Beaton Path Masters of Business Administration IL Arlington Heights, Carol Stream experience Company Advocate K.I.S.S. Inverness Keep It Simple Stupid social platforms Services Boston NorthEast healthcare Design Tabs Des Plaines Service Chain Relationship Associations framework Qualify NIU Hashtags Academic Firm pins Economics visual experience pinning Relationships Marketing Strategy network Marketing Consulting Firm Chi CBS Chicago Custom Psychology Research Personality Profile OTBP Paul Morrell Partnering for Promotions Marketing Beaton Facebook Professional Tutorial government content Conceptual Thinker affordablecareact Customer Service On The Beaton Path Consulting Price Vine Coffee connectivity exchanges Acquisition Facebook Tabs Digital concept MidWest Partnerships Elmhurst Supply Social Media Promotion Education MA Information Return On Investment obamacare Products Quantify Creatives Northern Illinois University ROI MBA KISS Services Marketing Personnel Salem State College Moments of Truth Policy Career 7 Ps of Services Marketing Profiling Personality Profiling Arlington Heights Twitter Jay Beaton brand Chamber Of Commerce Retention Bos Pinterest Process, Physical Environment Value Perception Linkedin Strategy Arlington Heights, Illinois, Massachusetts Service Provider SEO Market Research Sensory Perception Branding Mentor Instagram Solutions Social Media ROI Internship Arlington Heights Chamber Of Commerce Marketing Consulting Target Market How To Conversation CBS Hashtag business Product Marketing Google+ visual Market increase exposure Marketing Firm Psychological Analytics Purple Cow Product

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.