Marketing Intelligence. Business Solutions.

The Beaton Path

CBS Interview With Our Own Jay Beaton

- Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago."

Jay received his bachelor's degree at Salem State College. From there, he launched his career into sales and marketing within the hospitality and media industries. Jay knew he wanted to take his career to the next level so he pursued a MBA from Northern Illinois University (NIU).

What's the benefit of having a MBA for a consultant? Jay knows an MBA will not only help with his business, but it provides creditability and assurance with his clients. "I don't think many people would take business advice from someone without a MBA. It's also important to have the business experience. The MBA also helped me refine what I already knew."

Jay's schedule is ever changing. He is meeting with clients, networking, developing strategies, and he fuels his passion with a good cup of coffee. But how does his MBA play a role in these everyday activities? Jay believes it has provided him with the knowledge and tools he can use to make On The Beaton Path the best it could be. "I wouldn't have the company I have today without my MBA. The degree helped me formulate my business model, and also helped me with time management. The skills I learned also help me every day. Because of my MBA, my company is a success."

The world we live in is always changing. It can be hard to keep up with new business techniques. So how does Jay keep up? After attending NIU, Jay was able to develop a long lasting relationship with the school and his peers. Having this relationship has greatly benefited him in keeping up what is changing in many different industries. He also wanted to give back to the students at NIU so he developed an internship for the students. This helps Jay bring his knowledge and skills to the students but the students also help Jay by bringing new insights into how business is changing. "I tap into what the interns I work with know, as they are so up-to-date on their knowledge of management. I also research extensively in areas that the firm practices and see what's out there in terms of tools and software. It gives us a competitive edge by researching what is available."

I was lucky enough to have not only gone through the internship, but I was also hired to this amazing firm. Jay's knowledge that he has achieved from his MBA and other experiences has positively affected this firm and the way we operate as a team. He has been able to bring a lot of tools to the table which help our clients reach new heights.

You can check out the rest of the article at

Paul Morrell is a consultant with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, contact or (630)967-4566.

comments powered by Disqus

Recent Posts


Economics Customer Facebook Arlington Heights, Illinois, Massachusetts Masters of Business Administration Chicago Coffee Price Purple Cow Creatives Career Advocate Marketing Consulting Firm social platforms concept Custom Northern Illinois University Acquisition Keep It Simple Stupid Branding Elmhurst Pinterest ROI Product Marketing Tabs Instagram Conversation Bos Professional Relationship Associations IL Quantify Tutorial increase exposure Supply Boston Arlington Heights Service Provider pinning Target Market Profile Products Demand Service Profiling Paul Morrell Psychological Promotion Yoda Linkedin Education pins Relationships Information Return On Investment K.I.S.S. Des Plaines Chi CBS Chicago affordablecareact Colleague Academic business Market Placement Google+ Personality Strategy Retention content Chamber Of Commerce NIU How To Company St. Charles exchanges MA Sensory Perception Partnering for Promotions KISS Beaton Governance healthcare Social Media Internship Conceptual Thinker Salem State College Moments of Truth Partnerships Services Marketing Personnel Digital Market Firm Mentor Market Research Personality Profiling Psychology Inverness visual Qualify Twitter Product connectivity Process, Physical Environment Hashtag The Beaton Path NorthEast network Marketing Consulting Hashtags On The Beaton Path Research obamacare experience framework MidWest Social Media ROI visual experience MBA Marketing Firm Analytics Jay Beaton Arlington Heights, Carol Stream Vine SEO Arlington Heights Chamber Of Commerce OTBP CBS Service Chain 7 Ps of Services Marketing Services Facebook Tabs Design exposure brand social network Marketing Strategy Value Perception Marketing Digital Policy Solutions government Consulting



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.