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The Beaton Path

Taking a look at Pinterest

Web Admin - Monday, July 22, 2013

Let’s take a minute to talk about pinning. Pinterest. Maybe you’re the guru of social media or maybe you’re the last to hop on new trends, regardless Pinterest shouldn’t be ignored. If your brand or business isn’t already on this platform, you could be missing out. Here is why. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Physical Environment

Jay Beaton - Friday, June 21, 2013

In continuing to breakdown the “7 P’s of Services Marketing”, one of the three newer concepts is Physical Environment. When we talk about this amongst ourselves, or with clients, the concept almost seems simple enough to grasp, but...let’s break it down. for more

Facebook News Feed Algorithm

Web Admin - Friday, June 14, 2013

Do you ever wonder how your posts on Facebook reach your customers? The News Feed on Facebook’s platform ranks your posts based on algorithm which the public has nicknamed “EdgeRank”. There are three factors which affect this algorithm: Affinity Score, Weight and Time Decay. for more

Partnering for Promotions

Jay Beaton - Saturday, May 18, 2013

When thinking strategically about anything in Marketing, most begin with the 7 P’s: Product, Price, Place, Promotion, People, Processes, and Physical Environment. for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: for more

Integration of your Brand in the Digital Market

Jay Beaton - Tuesday, April 23, 2013

Consumers and businesses have had access to websites for more than 20 years, and access to social media for more than 10 years. Although many companies have websites and social media pages, they struggle with the concept and execution of positioning their brand in this digital market. for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: for more

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