Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


business Market Research Hashtags Customer MidWest Keep It Simple Stupid How To Pinterest pins Boston pinning Colleague Arlington Heights Chamber Of Commerce Custom Profiling Marketing Strategy Paul Morrell Conceptual Thinker The Beaton Path concept Profile Chicago Research Design ROI Instagram exchanges Google+ Partnering for Promotions Consulting Company brand Branding Arlington Heights Northern Illinois University Hashtag Services Purple Cow connectivity Quantify Strategy Tabs Services Marketing Des Plaines Qualify Service Provider Twitter Placement Bos Partnerships Price Psychology network Tutorial framework MBA Social Media IL Masters of Business Administration Personality Profiling Personality Coffee CBS Chicago exposure St. Charles Career social network Return On Investment Internship Elmhurst government healthcare Beaton experience SEO Facebook Demand Products Firm Arlington Heights, Carol Stream Relationships 7 Ps of Services Marketing Digital Education OTBP Professional visual Moments of Truth Salem State College Acquisition Marketing Consulting Firm On The Beaton Path affordablecareact Information NorthEast Inverness social platforms Mentor NIU Conversation Solutions Analytics Economics Process, Physical Environment Retention Psychological Marketing Firm Marketing Marketing Consulting visual experience Target Market Service Vine Jay Beaton Arlington Heights, Illinois, Massachusetts Service Chain Promotion K.I.S.S. Personnel Market Social Media ROI Governance Yoda Linkedin Facebook Tabs Creatives Policy Relationship Associations Digital Market Supply Academic Advocate MA Chi Chamber Of Commerce Product Marketing obamacare Product increase exposure Value Perception content Sensory Perception CBS KISS



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.