Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Firm Google+ OTBP Governance Acquisition Mentor Creatives Price Company affordablecareact Tabs exposure Moments of Truth Boston Return On Investment Supply Quantify Services Marketing 7 Ps of Services Marketing Hashtag Service MBA Research Demand St. Charles Profiling NIU Instagram Value Perception Profile CBS Pinterest Personnel Customer Bos Marketing Consulting Firm Salem State College Marketing Firm MidWest Professional Sensory Perception Information NorthEast Partnering for Promotions visual obamacare Social Media Linkedin Tutorial CBS Chicago How To content Retention Advocate Marketing Psychological Facebook Tabs Inverness Purple Cow Chicago Coffee Target Market ROI Paul Morrell Arlington Heights Chamber Of Commerce Design Product Marketing concept KISS Market Research connectivity Northern Illinois University Solutions network Marketing Consulting Des Plaines Colleague Jay Beaton Elmhurst healthcare Arlington Heights government Product Career Service Provider Custom K.I.S.S. MA Conversation Hashtags Personality Marketing Strategy Economics IL Consulting Qualify Digital Market brand social platforms Analytics Relationship Associations exchanges Services Branding framework Beaton On The Beaton Path Placement Promotion Vine Twitter Arlington Heights, Carol Stream Chamber Of Commerce business Process, Physical Environment Market visual experience pins Social Media ROI Arlington Heights, Illinois, Massachusetts pinning Partnerships Policy Psychology Service Chain increase exposure Personality Profiling Yoda Relationships social network Keep It Simple Stupid Masters of Business Administration Facebook Conceptual Thinker Chi The Beaton Path SEO Products experience Strategy Education Digital Internship Academic

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.