Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Target Market business NIU Chamber Of Commerce Branding Service Chain MBA pins Psychological Customer Sensory Perception Masters of Business Administration Mentor Price Linkedin Relationship Associations Advocate Pinterest MA Instagram Tabs Product Professional Consulting Information Product Marketing Psychology content CBS Quantify brand Firm Career Partnering for Promotions Arlington Heights Research experience Market Personality Profiling Marketing Consulting Firm Profile Des Plaines social network Bos increase exposure Academic Google+ K.I.S.S. Demand Value Perception obamacare On The Beaton Path framework Promotion Northern Illinois University Marketing Inverness Keep It Simple Stupid ROI CBS Chicago St. Charles Chicago Strategy Acquisition Facebook Tabs Service Provider Purple Cow 7 Ps of Services Marketing Personality healthcare Policy Internship affordablecareact The Beaton Path Economics Market Research Social Media ROI Arlington Heights, Carol Stream Creatives SEO Marketing Consulting Social Media Custom Profiling Hashtag Marketing Strategy Retention Services Governance KISS Conceptual Thinker Elmhurst Service Placement Jay Beaton Personnel Analytics Salem State College Qualify concept Hashtags Moments of Truth Process, Physical Environment Relationships visual experience Arlington Heights, Illinois, Massachusetts pinning NorthEast visual Company Digital Market Twitter Digital Boston Beaton social platforms Solutions MidWest IL Education exposure Vine Facebook Supply Services Marketing Conversation OTBP Yoda connectivity exchanges network government Partnerships Colleague Marketing Firm Tutorial Arlington Heights Chamber Of Commerce Return On Investment How To Products Chi Paul Morrell Coffee Design



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.