Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Partnering for Promotions Social Media Governance Northern Illinois University Chamber Of Commerce Marketing Consulting MBA social network Policy Firm On The Beaton Path Psychological CBS Chicago NIU Psychology Advocate Education Services Marketing Chi Retention Sensory Perception Arlington Heights Chamber Of Commerce Facebook Placement Solutions How To connectivity Twitter Boston business Customer Research Keep It Simple Stupid Products Instagram Quantify Beaton Product Masters of Business Administration Promotion obamacare St. Charles experience Chicago Profile increase exposure Service visual experience SEO Demand Acquisition Partnerships Purple Cow The Beaton Path pinning framework Digital Elmhurst Analytics Linkedin Hashtag Tutorial Professional visual Return On Investment Supply Relationships Market Research concept KISS MA CBS 7 Ps of Services Marketing Jay Beaton Qualify Process, Physical Environment Conceptual Thinker brand Hashtags Colleague Salem State College Price Career social platforms Inverness healthcare Marketing Consulting Firm Services Coffee Consulting Pinterest Moments of Truth network Internship Service Chain MidWest Product Marketing Mentor Marketing Strategy NorthEast Company Relationship Associations Profiling Vine Bos Branding K.I.S.S. pins Arlington Heights, Illinois, Massachusetts Google+ Personality Digital Market Social Media ROI Conversation Value Perception government Marketing Information Market content Facebook Tabs Strategy exposure OTBP Economics Design ROI exchanges Marketing Firm Custom Arlington Heights, Carol Stream Paul Morrell Creatives Target Market Personality Profiling IL Personnel affordablecareact Des Plaines Service Provider Tabs Academic Yoda Arlington Heights

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.