Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Jay Beaton NIU Sensory Perception Marketing Firm social platforms Analytics Products Tutorial Yoda Colleague SEO exchanges healthcare connectivity Custom Salem State College Product Marketing Consulting Customer affordablecareact Firm Des Plaines Conversation St. Charles Moments of Truth Chi Policy Purple Cow Masters of Business Administration MBA Keep It Simple Stupid Google+ Hashtag Chicago obamacare Facebook Tabs Personnel Company network Partnerships Design Product Marketing Branding Chamber Of Commerce visual experience Northern Illinois University Partnering for Promotions Education Service Chain brand Bos Instagram Psychological Qualify Price Coffee How To government Supply Strategy On The Beaton Path concept Professional CBS Paul Morrell Personality Profiling Academic Process, Physical Environment Social Media Facebook Information Marketing Consulting Firm pins Psychology Digital Market Marketing Strategy CBS Chicago Solutions K.I.S.S. Arlington Heights, Illinois, Massachusetts exposure Demand Service pinning Relationships Mentor Value Perception NorthEast Return On Investment Quantify Services Marketing Linkedin Conceptual Thinker Advocate experience Target Market MidWest Marketing Personality Arlington Heights Tabs Pinterest Hashtags Economics Services ROI Boston Consulting MA Market Research Service Provider Inverness Arlington Heights, Carol Stream IL Social Media ROI Arlington Heights Chamber Of Commerce framework Retention Profile Internship increase exposure content 7 Ps of Services Marketing Placement social network Relationship Associations Career business OTBP Elmhurst Profiling Acquisition Vine visual The Beaton Path Governance Beaton Promotion KISS Digital Research Twitter Creatives Market

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.