Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

social platforms Purple Cow Services Profiling Product How To Boston exposure Research 7 Ps of Services Marketing Bos On The Beaton Path Linkedin Facebook Tabs content Digital Market Policy Qualify CBS network Customer Demand social network Profile NIU Marketing Colleague OTBP Instagram Personnel MidWest Services Marketing Personality Profiling Chi Partnering for Promotions Price Information MBA pins Marketing Consulting Firm Conceptual Thinker Social Media business KISS Retention Internship Promotion Hashtags exchanges Marketing Consulting Professional Quantify Academic Salem State College Service Chain Inverness Chicago Design Yoda Supply Career healthcare Tutorial Products Placement Des Plaines Psychological Conversation The Beaton Path Paul Morrell Value Perception Jay Beaton Service Economics Analytics Market Research Google+ MA Relationships Hashtag Arlington Heights visual experience Arlington Heights, Illinois, Massachusetts Tabs Firm Digital Sensory Perception Strategy Relationship Associations Service Provider ROI Psychology Personality Keep It Simple Stupid Advocate Pinterest Twitter Elmhurst brand affordablecareact pinning Custom connectivity Northern Illinois University Target Market Product Marketing NorthEast Beaton Masters of Business Administration Governance CBS Chicago Marketing Strategy Marketing Firm SEO Moments of Truth Mentor experience Education Arlington Heights Chamber Of Commerce Branding Arlington Heights, Carol Stream Coffee concept increase exposure visual K.I.S.S. St. Charles Solutions Company Partnerships Return On Investment framework Consulting Chamber Of Commerce Social Media ROI Facebook Vine government Creatives Market obamacare Acquisition Process, Physical Environment IL

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.