Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Services Marketing brand Elmhurst Academic Conceptual Thinker Solutions Arlington Heights Chamber Of Commerce OTBP Social Media Boston Target Market ROI Service Chain Moments of Truth Arlington Heights, Illinois, Massachusetts Bos Psychology Salem State College Digital Market Internship Mentor Yoda Acquisition Social Media ROI Coffee CBS Chicago Profile Return On Investment Firm Google+ Education Policy Marketing Consulting Firm Service Sensory Perception Conversation visual Services Twitter Career Market On The Beaton Path 7 Ps of Services Marketing visual experience Inverness Demand Keep It Simple Stupid Tutorial Colleague MidWest exchanges Beaton framework Paul Morrell MA Qualify Chi Linkedin St. Charles Chicago Supply Personality Profiling Psychological Profiling Professional exposure CBS Market Research Customer Arlington Heights Branding Process, Physical Environment Hashtags Vine Promotion Marketing Strategy increase exposure Consulting Chamber Of Commerce Northern Illinois University How To Arlington Heights, Carol Stream Marketing Firm Research Marketing Purple Cow NIU MBA Economics Custom concept network Tabs healthcare K.I.S.S. business Personality experience Product Marketing Digital Quantify SEO Price Strategy IL Analytics Relationship Associations pinning social network KISS Partnerships Advocate NorthEast social platforms Pinterest government connectivity Value Perception Personnel Product affordablecareact obamacare Retention Products The Beaton Path Partnering for Promotions content Hashtag Information Facebook Tabs Governance Creatives Des Plaines Service Provider Instagram pins Masters of Business Administration Placement Relationships Marketing Consulting Facebook Design Jay Beaton Company

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.