Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Target Market Demand Customer Policy Strategy Personnel MBA Bos Value Perception IL Arlington Heights, Illinois, Massachusetts Services Firm Masters of Business Administration visual experience Google+ K.I.S.S. content SEO Social Media ROI CBS Chicago Information Colleague Elmhurst KISS Relationship Associations Branding Process, Physical Environment Personality Profiling Design Chi Hashtags Beaton Creatives Keep It Simple Stupid Analytics Service Provider Chamber Of Commerce Facebook Tabs Education OTBP Arlington Heights Chamber Of Commerce increase exposure Price Mentor Marketing Services Marketing Digital experience Advocate Service Psychological Qualify Digital Market Governance The Beaton Path Market Company Personality 7 Ps of Services Marketing Yoda Instagram Products Moments of Truth St. Charles CBS Acquisition Solutions Marketing Strategy How To On The Beaton Path MA NIU Tutorial framework Placement Sensory Perception Salem State College exchanges Coffee social platforms Market Research Marketing Consulting Facebook Professional Social Media business pinning Psychology Custom social network Arlington Heights Tabs Product concept obamacare Profile healthcare Chicago Promotion brand Supply MidWest Jay Beaton Economics Northern Illinois University Conceptual Thinker Retention Service Chain Hashtag Product Marketing network Boston Des Plaines visual affordablecareact government Academic exposure Linkedin NorthEast Pinterest Partnerships Purple Cow Consulting Inverness Quantify Marketing Firm Research Return On Investment Career connectivity Vine Arlington Heights, Carol Stream Internship ROI Marketing Consulting Firm Twitter Paul Morrell Profiling Partnering for Promotions Relationships Conversation pins



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.