Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Profiling Acquisition Salem State College Information experience Personnel Supply Social Media ROI SEO pins CBS Company Creatives Chi Inverness Price exposure Promotion business Conceptual Thinker Internship Consulting On The Beaton Path Arlington Heights, Illinois, Massachusetts Partnering for Promotions affordablecareact Social Media Retention Beaton Policy Analytics Advocate connectivity Value Perception Return On Investment Marketing Strategy Qualify Digital Market Hashtags Demand St. Charles Product Marketing Pinterest Jay Beaton Facebook Tabs visual experience Elmhurst Process, Physical Environment Professional Yoda Academic ROI Relationships framework Services Colleague Target Market Moments of Truth government Arlington Heights Chamber Of Commerce Digital Marketing Consulting Masters of Business Administration K.I.S.S. Products content NorthEast Relationship Associations social platforms Strategy network CBS Chicago The Beaton Path Quantify Chamber Of Commerce Northern Illinois University Twitter social network Boston Google+ Arlington Heights, Carol Stream Mentor Vine Solutions IL Personality Profiling Profile pinning Tutorial Psychological Des Plaines Facebook Partnerships Marketing Keep It Simple Stupid Design Service exchanges Placement Psychology Tabs Purple Cow Market Research NIU Coffee OTBP increase exposure Marketing Firm Personality How To 7 Ps of Services Marketing Service Chain brand Bos obamacare healthcare Economics Career Custom Hashtag Service Provider Education visual Marketing Consulting Firm Governance Sensory Perception concept Arlington Heights Firm Customer Instagram MA Linkedin MBA Branding Market Product Paul Morrell Research MidWest Chicago KISS Conversation Services Marketing

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.