Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Supply Return On Investment Northern Illinois University visual Retention Marketing Firm Psychological Relationship Associations The Beaton Path experience NorthEast Research Elmhurst Colleague Quantify How To MBA connectivity Governance exchanges Economics pins Hashtags Marketing Consulting Firm Jay Beaton Company Value Perception brand Partnerships Design Information Twitter IL Marketing Consulting Sensory Perception visual experience Masters of Business Administration Personality Profiling Keep It Simple Stupid On The Beaton Path Service Service Provider Service Chain Promotion St. Charles Creatives framework Personality Facebook Tabs exposure Product Marketing OTBP Des Plaines Personnel Firm Market Research Branding Internship Marketing Target Market Customer Advocate Demand business Arlington Heights, Carol Stream Facebook affordablecareact Arlington Heights Chamber Of Commerce Bos Placement Profiling Boston K.I.S.S. Price Conversation Custom MidWest Arlington Heights ROI Chicago Beaton Solutions Consulting KISS Academic Strategy Purple Cow MA obamacare NIU Relationships Moments of Truth Education Psychology Social Media Tutorial 7 Ps of Services Marketing Vine Yoda Profile Marketing Strategy Acquisition social network Partnering for Promotions Social Media ROI Digital Market Product Services Marketing Conceptual Thinker Chi Pinterest network SEO pinning Paul Morrell Salem State College healthcare Qualify Linkedin Inverness content increase exposure Analytics Products government CBS Services CBS Chicago Professional Digital Mentor Instagram Market Process, Physical Environment Tabs Career concept Hashtag Coffee social platforms Policy Google+ Arlington Heights, Illinois, Massachusetts Chamber Of Commerce



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.