Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


NIU Analytics Hashtag Arlington Heights Sensory Perception Chicago pins brand Partnerships Psychological Arlington Heights, Illinois, Massachusetts Relationship Associations Promotion Supply The Beaton Path Vine Advocate Company Services Quantify Custom Yoda Des Plaines Arlington Heights Chamber Of Commerce Personality Profiling Northern Illinois University connectivity Products Beaton K.I.S.S. social platforms Paul Morrell healthcare Product Strategy Chi MBA Retention Moments of Truth Pinterest Education Purple Cow obamacare Facebook Research Qualify Service Provider Colleague CBS experience Elmhurst Facebook Tabs Marketing Strategy Twitter Acquisition Market Research Product Marketing IL visual experience Customer Google+ OTBP How To St. Charles Relationships increase exposure Marketing Firm Bos Placement Tabs On The Beaton Path 7 Ps of Services Marketing affordablecareact concept NorthEast Economics Salem State College Chamber Of Commerce Demand exposure Inverness Digital Market Mentor Policy Market government Career Creatives Academic Conversation ROI Digital exchanges Information Social Media Coffee framework Services Marketing Profile Marketing Consulting Firm Boston Psychology CBS Chicago Value Perception Marketing Marketing Consulting Personality Branding Hashtags Service Chain Service Target Market business Internship Instagram Linkedin Tutorial network Keep It Simple Stupid Masters of Business Administration Professional Price Consulting content Return On Investment MA KISS Governance Social Media ROI Jay Beaton Conceptual Thinker visual Process, Physical Environment social network MidWest Arlington Heights, Carol Stream SEO Solutions Personnel Firm Design pinning Partnering for Promotions Profiling



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.