Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

On The Beaton Path Solutions business Hashtags Services government concept Creatives Moments of Truth Conversation Design visual Demand pinning affordablecareact Chi Research Marketing Consulting Firm Masters of Business Administration Acquisition Marketing Consulting Mentor Digital Market 7 Ps of Services Marketing CBS Colleague Product Marketing Tutorial Pinterest social network Relationship Associations Salem State College Keep It Simple Stupid Chamber Of Commerce K.I.S.S. Beaton Governance experience Return On Investment Career Psychological Coffee Des Plaines Tabs Strategy Conceptual Thinker OTBP Retention Paul Morrell SEO Arlington Heights, Illinois, Massachusetts Profiling Internship Company Education Vine Marketing Firm Service Chain Product Inverness Facebook Tabs St. Charles Service Provider Policy Supply Consulting exposure Boston Academic Arlington Heights Facebook Northern Illinois University Price Google+ Partnering for Promotions Hashtag Twitter Qualify Psychology framework Purple Cow Firm Bos increase exposure The Beaton Path How To KISS Profile Yoda Digital Personality ROI Market Research Professional Target Market NorthEast connectivity MA Social Media ROI network Social Media Instagram MBA Marketing Strategy Process, Physical Environment social platforms Relationships Arlington Heights Chamber Of Commerce CBS Chicago content Marketing obamacare Service Linkedin Branding Placement IL visual experience Services Marketing pins Market brand Advocate Custom Products Quantify Jay Beaton Personality Profiling exchanges Value Perception Elmhurst Customer Partnerships Personnel Analytics Promotion Chicago MidWest Sensory Perception Arlington Heights, Carol Stream NIU Economics Information healthcare

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.