Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Price Demand Return On Investment Hashtags Services Arlington Heights, Illinois, Massachusetts Customer St. Charles Arlington Heights, Carol Stream Advocate government Market Research MA Vine Value Perception Inverness healthcare CBS Chicago Strategy Marketing Firm Jay Beaton Research Des Plaines increase exposure Quantify Service Profile Process, Physical Environment Social Media Tabs Yoda K.I.S.S. Branding Firm Product Marketing connectivity Chi MidWest Psychology CBS Paul Morrell Partnerships NorthEast Marketing Hashtag Product Design Conversation visual Colleague exchanges Personnel obamacare Boston Arlington Heights Chamber Of Commerce Digital Professional Consulting Mentor How To Service Provider Marketing Strategy Economics Products Promotion Arlington Heights SEO Creatives Elmhurst Company affordablecareact Analytics experience Acquisition ROI Tutorial Education Relationships Marketing Consulting Firm Northern Illinois University Partnering for Promotions Facebook Academic Coffee Linkedin Keep It Simple Stupid social network Solutions Digital Market Psychological Qualify Conceptual Thinker Market IL Salem State College Facebook Tabs Bos Profiling Pinterest Policy Career Moments of Truth Relationship Associations MBA social platforms Placement Instagram exposure NIU Chamber Of Commerce Custom network framework Purple Cow Google+ OTBP Internship pinning Twitter Personality Profiling On The Beaton Path visual experience The Beaton Path KISS Personality content brand Services Marketing concept Masters of Business Administration Social Media ROI Retention Chicago Supply Governance Target Market Service Chain Sensory Perception business Information Beaton pins Marketing Consulting 7 Ps of Services Marketing

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.