Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more

Ads on Instagram. What do you see?

Jay Beaton - Friday, October 25, 2013


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Integration of your Brand in the Digital Market

Jay Beaton - Tuesday, April 23, 2013

Consumers and businesses have had access to websites for more than 20 years, and access to social media for more than 10 years. Although many companies have websites and social media pages, they struggle with the concept and execution of positioning their brand in this digital market. for more

Recent Posts


Marketing Consulting Firm social platforms Arlington Heights, Carol Stream Hashtag SEO The Beaton Path Retention Consulting Customer social network content Economics increase exposure NorthEast Profile Service Chain Tutorial Analytics Information Arlington Heights Chamber Of Commerce Purple Cow Market Quantify Hashtags KISS Return On Investment Coffee NIU Salem State College Services Marketing Governance Value Perception Boston Beaton Products Northern Illinois University Personality Profiling MA CBS Chicago government framework Company MBA 7 Ps of Services Marketing Creatives Policy Supply Instagram Acquisition Marketing Strategy obamacare Chi K.I.S.S. Marketing Firm Service Provider Facebook Tabs Process, Physical Environment Sensory Perception Psychology visual exchanges Internship business Conversation Keep It Simple Stupid Google+ Personality Placement St. Charles Psychological Research brand Colleague Promotion Linkedin How To Strategy ROI Advocate Partnering for Promotions Mentor Social Media ROI Design Services Vine connectivity Arlington Heights Yoda Market Research Arlington Heights, Illinois, Massachusetts Inverness experience CBS Product Marketing Des Plaines Branding pins Social Media Marketing Consulting MidWest Relationship Associations visual experience Paul Morrell Chicago Career Education Partnerships Qualify OTBP exposure Profiling Moments of Truth Academic Professional Digital Market Demand Chamber Of Commerce Firm affordablecareact Custom Solutions Target Market Masters of Business Administration Tabs Pinterest Conceptual Thinker Marketing Twitter concept pinning Digital Bos Personnel Service On The Beaton Path Facebook healthcare network Elmhurst IL Price Product Jay Beaton Relationships



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.