Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Career business Pinterest Qualify Academic Market ROI Jay Beaton Masters of Business Administration obamacare Sensory Perception Education Professional Facebook Tabs Creatives Design Market Research Social Media ROI framework Mentor Relationships Arlington Heights, Carol Stream Tabs Partnerships Chi exposure Personnel visual Digital Partnering for Promotions Conversation Information Products Colleague Service Provider Strategy Tutorial The Beaton Path NorthEast Services Marketing social platforms Facebook Marketing Consulting Firm Arlington Heights Personality Profiling Economics Moments of Truth Marketing Strategy Arlington Heights, Illinois, Massachusetts Elmhurst Supply OTBP Hashtags Company healthcare Coffee Inverness Profiling Psychological Profile How To Service Instagram Linkedin Digital Market Demand exchanges Retention Product Paul Morrell Yoda Target Market increase exposure Policy Solutions connectivity Quantify Analytics Hashtag Purple Cow Custom MidWest Relationship Associations Services IL affordablecareact St. Charles pins Personality Arlington Heights Chamber Of Commerce Beaton Chicago Salem State College Process, Physical Environment Value Perception CBS Chicago Northern Illinois University MBA Consulting content Google+ NIU Marketing Firm Social Media visual experience Firm CBS Research concept Return On Investment Governance Internship SEO Marketing Price Placement MA Vine Twitter Product Marketing On The Beaton Path Customer Chamber Of Commerce 7 Ps of Services Marketing Bos Psychology Conceptual Thinker Acquisition Des Plaines Promotion Branding social network Advocate Boston pinning K.I.S.S. experience Service Chain brand network Keep It Simple Stupid government KISS Marketing Consulting

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.