Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Tutorial visual Marketing Consulting Consulting exposure Placement Moments of Truth Governance affordablecareact exchanges Economics Chamber Of Commerce Career Chicago Retention Instagram Information Des Plaines Marketing Social Media Acquisition Customer business Beaton Boston Profile Pinterest network Value Perception Paul Morrell Marketing Firm Bos Service Chain social network social platforms Facebook On The Beaton Path Services Chi Social Media ROI Digital Market Northern Illinois University Relationship Associations Advocate brand Personality Profiling Academic obamacare Strategy Inverness MBA Arlington Heights, Illinois, Massachusetts Personnel Product Marketing Solutions Custom Partnering for Promotions Psychological Partnerships MA How To content Elmhurst KISS Yoda pinning Mentor Purple Cow Psychology Colleague OTBP Coffee Branding Market Research Research Creatives Arlington Heights, Carol Stream IL Demand Tabs Return On Investment Company Sensory Perception Vine Process, Physical Environment Linkedin Arlington Heights Chamber Of Commerce SEO Salem State College Design Product Qualify increase exposure government Target Market 7 Ps of Services Marketing St. Charles Policy Facebook Tabs Products CBS Chicago Marketing Strategy NIU Hashtag Marketing Consulting Firm Conceptual Thinker Supply ROI concept The Beaton Path MidWest Digital K.I.S.S. Relationships Professional Services Marketing Jay Beaton Profiling Analytics Price healthcare Google+ Service Provider Twitter NorthEast Arlington Heights experience CBS Conversation Service pins Internship connectivity Firm framework Masters of Business Administration Hashtags Quantify Education Personality visual experience Market Keep It Simple Stupid Promotion



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.