Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

obamacare Marketing Consulting Firm connectivity Arlington Heights Chamber Of Commerce Internship OTBP Tutorial KISS Education Marketing Consulting Academic Chi Professional exposure exchanges pins Return On Investment Marketing Consulting Pinterest CBS Chicago Policy brand Customer healthcare Personnel Facebook Tabs Colleague government NorthEast Acquisition St. Charles Service Boston Digital Market Design The Beaton Path Qualify On The Beaton Path Supply Branding Products Social Media Conversation Career Moments of Truth Custom Jay Beaton framework Tabs Marketing Firm Governance Purple Cow Partnerships Elmhurst Retention MA Facebook Marketing Strategy experience social platforms Value Perception Strategy Keep It Simple Stupid Market Research How To Twitter Service Chain K.I.S.S. Demand NIU Sensory Perception Profile concept visual experience Creatives Vine IL Conceptual Thinker Google+ Instagram CBS Chicago Advocate Digital Company Personality Profiling ROI pinning Mentor Process, Physical Environment Beaton Solutions Arlington Heights, Illinois, Massachusetts Personality MidWest 7 Ps of Services Marketing Hashtags Economics Linkedin Chamber Of Commerce Target Market Product Marketing Product visual Coffee Service Provider Northern Illinois University social network Profiling Yoda Salem State College SEO Services Marketing Information Arlington Heights, Carol Stream Research Des Plaines Services Social Media ROI Psychology Firm content Psychological affordablecareact MBA Hashtag Placement Relationship Associations increase exposure network Price Masters of Business Administration Bos Inverness Partnering for Promotions Analytics Arlington Heights Promotion Market Relationships Paul Morrell business Quantify

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.