Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

Ads on Instagram. What do you see?

Jay Beaton - Friday, October 25, 2013

#BlogArticle

Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? ...click for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." ...click for more

Taking a look at Pinterest

Web Admin - Monday, July 22, 2013

Let’s take a minute to talk about pinning. Pinterest. Maybe you’re the guru of social media or maybe you’re the last to hop on new trends, regardless Pinterest shouldn’t be ignored. If your brand or business isn’t already on this platform, you could be missing out. Here is why. ...click for more

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: ...click for more


Recent Posts


Tags

Academic Moments of Truth Beaton MBA Twitter Arlington Heights content visual Northern Illinois University Boston Career Services Facebook Tabs Salem State College obamacare NorthEast Education Personality Profiling Service Marketing Firm Marketing Consulting Firm pins network Custom experience Company NIU concept St. Charles Des Plaines Design Research Customer Chi Personality Bos OTBP Sensory Perception Solutions Acquisition Yoda On The Beaton Path Value Perception Pinterest Marketing Consulting Linkedin Governance Promotion exposure Masters of Business Administration Psychological Internship Professional Colleague Placement Hashtags Product Marketing Chamber Of Commerce Purple Cow healthcare Process, Physical Environment Instagram Marketing Conceptual Thinker Psychology Economics Tabs Qualify Consulting increase exposure Profiling Quantify brand Demand Information business How To Keep It Simple Stupid Market Research Inverness Google+ connectivity Return On Investment CBS Chicago Strategy Paul Morrell government ROI Retention Digital Firm 7 Ps of Services Marketing exchanges social network IL Market Target Market Service Provider Analytics K.I.S.S. Hashtag MA Policy Products Social Media ROI CBS Marketing Strategy Arlington Heights, Illinois, Massachusetts Partnerships Chicago Advocate social platforms Services Marketing Supply affordablecareact SEO Digital Market Facebook Personnel Arlington Heights Chamber Of Commerce Partnering for Promotions Mentor pinning Social Media Elmhurst Branding Creatives MidWest Profile Conversation KISS The Beaton Path Coffee Relationships Vine Relationship Associations Service Chain Jay Beaton Product Tutorial framework Price visual experience Arlington Heights, Carol Stream

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.