Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Arlington Heights Chamber Of Commerce How To Coffee pinning Product Psychological CBS Chicago Partnering for Promotions Linkedin Academic IL brand Inverness Internship Arlington Heights, Illinois, Massachusetts OTBP Sensory Perception Research government Market Qualify Arlington Heights Policy business Professional Arlington Heights, Carol Stream Quantify Chi Services ROI Tutorial Retention CBS Social Media ROI Profiling Process, Physical Environment Governance Return On Investment Education Vine NIU Northern Illinois University Bos Customer Paul Morrell MidWest Marketing Product Marketing Market Research Price Chicago 7 Ps of Services Marketing Elmhurst MBA Services Marketing Products Purple Cow Creatives network Service Career Instagram Economics Personnel social network Des Plaines pins affordablecareact On The Beaton Path Psychology Design Facebook Tabs Keep It Simple Stupid Conceptual Thinker Service Chain Boston Hashtag SEO Promotion Marketing Consulting Firm Google+ Custom Facebook Value Perception KISS Chamber Of Commerce MA Demand Analytics healthcare social platforms obamacare NorthEast Company Solutions Firm framework Placement St. Charles Personality Profiling Mentor Tabs exposure Acquisition Hashtags Branding Partnerships visual experience Marketing Consulting Profile Marketing Strategy Supply Jay Beaton Masters of Business Administration Digital Market Strategy Colleague Moments of Truth The Beaton Path K.I.S.S. Advocate Consulting Service Provider concept Marketing Firm Social Media content Yoda Information connectivity Pinterest Twitter Personality experience visual Beaton exchanges Conversation Digital increase exposure Salem State College Relationships Target Market Relationship Associations

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.