Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. ...click for more

#BlogArticle

Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? ...click for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." ...click for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: ...click for more


Recent Posts


Tags

Profiling Professional OTBP Psychology Yoda Qualify Chamber Of Commerce Company Conceptual Thinker healthcare Linkedin Marketing NorthEast Conversation NIU Facebook Digital Bos Hashtag Colleague Market St. Charles network MBA 7 Ps of Services Marketing Arlington Heights, Illinois, Massachusetts On The Beaton Path CBS Personality Consulting Product Marketing Relationship Associations visual experience Services Marketing content social network Governance Digital Market MA Jay Beaton obamacare Northern Illinois University Marketing Consulting Social Media ROI Policy Acquisition Salem State College Google+ Target Market Tabs experience Services Branding Academic IL Solutions Career Market Research CBS Chicago SEO brand Custom Creatives Marketing Firm Advocate Firm Inverness Chicago Paul Morrell Value Perception Personnel Information Chi Retention affordablecareact Service Mentor Relationships Twitter Internship KISS Boston Partnering for Promotions Des Plaines Facebook Tabs Purple Cow Marketing Strategy Hashtags Partnerships The Beaton Path Social Media Sensory Perception concept Elmhurst Arlington Heights Chamber Of Commerce government business Service Provider Strategy Marketing Consulting Firm Placement Product Arlington Heights Psychological Service Chain Education How To Personality Profiling Masters of Business Administration Products Economics exposure connectivity Price K.I.S.S. social platforms Customer increase exposure Instagram pinning Quantify Profile framework MidWest Coffee exchanges visual Moments of Truth Beaton Pinterest Promotion pins Vine Process, Physical Environment Return On Investment Arlington Heights, Carol Stream ROI Demand Analytics Tutorial Research Supply Design Keep It Simple Stupid

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.