Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: for more

Recent Posts


Marketing Strategy Target Market Chamber Of Commerce Professional Social Media Psychology business Yoda Branding Services Marketing Purple Cow Economics Education Bos Internship visual Marketing Consulting Firm Conversation Company Elmhurst Colleague CBS Arlington Heights Partnering for Promotions network Profiling St. Charles Analytics Boston MBA Placement How To Moments of Truth Strategy Acquisition Chi Marketing Consulting visual experience The Beaton Path Demand Inverness Customer Digital Sensory Perception MA Personnel NorthEast experience Qualify Pinterest Profile Advocate Vine Instagram Supply 7 Ps of Services Marketing concept Personality NIU Service Salem State College SEO Paul Morrell Design pins Process, Physical Environment MidWest Policy Firm ROI healthcare Research Mentor Promotion framework Chicago Google+ Twitter Market pinning increase exposure Retention Custom Governance Arlington Heights Chamber Of Commerce Product Marketing Beaton Hashtag Service Provider IL Tabs Linkedin Relationships Relationship Associations On The Beaton Path Psychological Facebook obamacare Personality Profiling Jay Beaton Quantify Creatives Service Chain Product brand Conceptual Thinker Hashtags content Career Tutorial Social Media ROI Consulting Des Plaines Services government OTBP Information exposure connectivity Facebook Tabs Arlington Heights, Carol Stream social platforms affordablecareact Marketing Firm Academic Arlington Heights, Illinois, Massachusetts K.I.S.S. Value Perception KISS Coffee social network Market Research Northern Illinois University CBS Chicago Marketing Return On Investment Masters of Business Administration Products Solutions Keep It Simple Stupid Digital Market Partnerships exchanges Price



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.