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The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: for more

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