Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more

Social Media… Practically Speaking

Jay Beaton - Wednesday, October 23, 2013

Social Media is roughly 10 years old (if you don’t count the initial releases of WordPress) this year. for more


Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? for more

Taking a look at Pinterest

Web Admin - Monday, July 22, 2013

Let’s take a minute to talk about pinning. Pinterest. Maybe you’re the guru of social media or maybe you’re the last to hop on new trends, regardless Pinterest shouldn’t be ignored. If your brand or business isn’t already on this platform, you could be missing out. Here is why. for more

Recent Posts


Consulting Target Market Promotion Jay Beaton Profile On The Beaton Path Linkedin Governance Services Marketing Arlington Heights, Illinois, Massachusetts Google+ Qualify pins Elmhurst Research Custom Twitter Partnerships Sensory Perception obamacare Vine Facebook Des Plaines Economics CBS Chicago pinning Service Provider healthcare Marketing Chicago Strategy Hashtag visual Personality Salem State College government Service Chain Design Company Tabs Return On Investment Arlington Heights, Carol Stream connectivity Profiling Colleague Marketing Strategy Internship MBA Marketing Consulting Firm Pinterest KISS Chamber Of Commerce Professional affordablecareact SEO Purple Cow Marketing Consulting ROI Beaton OTBP increase exposure content network Masters of Business Administration NIU Arlington Heights Academic social platforms Quantify Conceptual Thinker Conversation Marketing Firm How To Boston Arlington Heights Chamber Of Commerce Analytics K.I.S.S. Psychological Digital Market Instagram Psychology visual experience Education Demand Information concept Creatives 7 Ps of Services Marketing Northern Illinois University Social Media ROI Placement Career social network Paul Morrell Relationships Process, Physical Environment Price Inverness Digital Product exchanges Personality Profiling Tutorial Solutions Coffee NorthEast Chi Moments of Truth Market Research Service experience Retention MidWest Hashtags business Partnering for Promotions Facebook Tabs Acquisition Advocate The Beaton Path Firm St. Charles Social Media Market brand Relationship Associations Bos Keep It Simple Stupid Supply Mentor exposure Personnel framework Yoda Product Marketing MA Products Value Perception Branding IL Services Policy Customer CBS



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.