Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


K.I.S.S. Marketing Consulting MidWest social network framework Moments of Truth Personality Profiling Company Arlington Heights affordablecareact Psychology Information experience Design Profile Arlington Heights, Carol Stream Governance Marketing Strategy Price Quantify Mentor Research Conceptual Thinker Pinterest SEO Service Personality Services Process, Physical Environment Inverness Masters of Business Administration Vine MBA Academic Branding Linkedin Custom content Product Retention Consulting network The Beaton Path Paul Morrell obamacare pinning Analytics connectivity healthcare OTBP Qualify Social Media ROI concept CBS Chicago On The Beaton Path Products exchanges visual experience Professional How To Arlington Heights, Illinois, Massachusetts government Partnerships St. Charles Boston Placement ROI Promotion Sensory Perception Salem State College increase exposure Partnering for Promotions Personnel Facebook Marketing Consulting Firm KISS Career Services Marketing Hashtags Instagram Colleague Social Media pins brand Value Perception Market Research Northern Illinois University Policy Demand Chamber Of Commerce Economics CBS Relationship Associations Psychological visual Education IL Facebook Tabs Conversation Digital Market Creatives Return On Investment Service Provider Beaton Twitter Service Chain NIU Yoda Customer Product Marketing Profiling Tabs social platforms business Advocate Marketing Jay Beaton Strategy Arlington Heights Chamber Of Commerce Purple Cow Chi Solutions Firm Keep It Simple Stupid Tutorial Relationships Chicago Hashtag 7 Ps of Services Marketing Coffee Supply Google+ Digital Des Plaines Acquisition Marketing Firm Elmhurst exposure Market Internship Bos NorthEast Target Market MA



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.