Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Digital SEO Inverness Vine Personality Profiling Social Media ROI Chi Facebook NorthEast Value Perception Qualify network government Boston MidWest CBS Services Partnerships Price experience Retention Firm Psychology Hashtags Internship Career social network increase exposure Branding Marketing Consulting pins ROI Elmhurst exposure Tabs Facebook Tabs Services Marketing Colleague Academic Marketing Strategy NIU Twitter Arlington Heights Analytics Service Provider Solutions Salem State College Process, Physical Environment Supply Custom Relationship Associations content Digital Market Market concept Personnel Beaton Customer OTBP Northern Illinois University 7 Ps of Services Marketing Promotion Bos exchanges Creatives How To Sensory Perception connectivity Information Relationships Placement Marketing The Beaton Path Partnering for Promotions Personality Masters of Business Administration Moments of Truth Product Marketing Governance brand Mentor Service Chain Professional Marketing Firm healthcare Conceptual Thinker IL Policy Chicago Hashtag Keep It Simple Stupid K.I.S.S. social platforms Target Market Google+ pinning Market Research framework Social Media Yoda KISS Marketing Consulting Firm Arlington Heights, Illinois, Massachusetts Profile Demand Research Economics Acquisition visual Jay Beaton Chamber Of Commerce obamacare Conversation Arlington Heights Chamber Of Commerce Quantify Consulting Education Linkedin Return On Investment Tutorial Purple Cow Des Plaines Products Strategy Company MA Product visual experience MBA Service CBS Chicago Paul Morrell On The Beaton Path Design Arlington Heights, Carol Stream Instagram Psychological St. Charles Profiling business Advocate Coffee affordablecareact Pinterest



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.