Marketing Intelligence. Business Solutions.

The Beaton Path

Thank You 2013. 2014 Here we come!

Jay Beaton - Wednesday, January 08, 2014

2013 was a year of growth and focus for On The Beaton Path. We began our expansion plan in earnest, growing with quality people and geographies; we also launched a subsidiary brand at the end of year. OTBP also reorganized our team to match customer demand. ...click for more

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

Ads on Instagram. What do you see?

Jay Beaton - Friday, October 25, 2013

Social Media… Practically Speaking

Jay Beaton - Wednesday, October 23, 2013

Social Media is roughly 10 years old (if you don’t count the initial releases of WordPress) this year. ...click for more

Even Servers Get Overwhelmed…

Paul Morrell - Thursday, October 03, 2013

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. ...click for more

#BlogArticle

Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? ...click for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." ...click for more

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: ...click for more


Recent Posts


Tags

MBA visual experience CBS Chicago exposure Supply increase exposure Custom Retention Marketing K.I.S.S. Yoda Research Firm Partnerships Moments of Truth Acquisition Personality Salem State College Quantify OTBP Conceptual Thinker Services Personnel Twitter affordablecareact experience Service Provider Marketing Firm business Masters of Business Administration Marketing Consulting Firm Conversation Social Media concept Service Market MidWest Instagram On The Beaton Path Governance Northern Illinois University pinning Arlington Heights, Illinois, Massachusetts Branding Process, Physical Environment visual obamacare Facebook Tabs Google+ Professional Demand Elmhurst Keep It Simple Stupid Inverness government Paul Morrell brand Strategy CBS Sensory Perception Placement Pinterest Tabs framework Hashtags The Beaton Path SEO Arlington Heights Advocate Product Boston Relationships Design How To Solutions Product Marketing Vine Purple Cow Market Research Marketing Consulting Jay Beaton Personality Profiling network Linkedin Facebook Target Market Beaton Policy IL Arlington Heights Chamber Of Commerce Services Marketing Products Hashtag Profiling Customer Des Plaines Economics MA Partnering for Promotions Value Perception Digital Chamber Of Commerce ROI Internship Promotion Service Chain St. Charles 7 Ps of Services Marketing Creatives Qualify Digital Market Arlington Heights, Carol Stream Academic Career social platforms social network Analytics KISS Coffee Social Media ROI Chi Psychological connectivity Company content Tutorial Chicago exchanges Profile Psychology Information Bos Price Marketing Strategy Consulting NIU Education Colleague NorthEast Mentor Return On Investment pins Relationship Associations healthcare

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.