Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


content government Beaton Services MidWest OTBP KISS Jay Beaton ROI Career concept visual experience Mentor How To Price Northern Illinois University St. Charles Arlington Heights, Carol Stream Firm Education obamacare Promotion brand Personality Product Internship connectivity Keep It Simple Stupid Conversation Des Plaines Creatives Quantify Arlington Heights, Illinois, Massachusetts Retention Salem State College Boston Analytics MBA Relationships social network Service Governance Advocate Chicago Placement Research Custom Hashtags NIU Inverness Instagram Marketing Firm visual Strategy Social Media Design 7 Ps of Services Marketing Google+ framework Digital Market exchanges Value Perception Hashtag Company Moments of Truth Profile Qualify Colleague Chamber Of Commerce pins Marketing Consulting Firm Paul Morrell Economics CBS Chicago Profiling Personnel Solutions Consulting healthcare Tabs Information experience Service Chain affordablecareact Target Market Masters of Business Administration Service Provider Coffee K.I.S.S. Psychology network Return On Investment IL Demand Market Supply Tutorial Bos NorthEast exposure Sensory Perception Conceptual Thinker Yoda Marketing Strategy Product Marketing Twitter Services Marketing SEO Professional MA On The Beaton Path Facebook Market Research Marketing Consulting increase exposure Arlington Heights Chamber Of Commerce Products Chi Psychological Process, Physical Environment Purple Cow The Beaton Path pinning Pinterest Partnering for Promotions Customer Facebook Tabs Elmhurst Policy Digital business Social Media ROI Branding Vine Academic social platforms Relationship Associations Acquisition CBS Arlington Heights Marketing Partnerships Linkedin Personality Profiling



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.