Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Salem State College exposure Facebook Tabs Masters of Business Administration Google+ Product Tabs Promotion Products St. Charles Advocate Market Research OTBP Retention Jay Beaton Social Media ROI Hashtags Tutorial Strategy How To Conceptual Thinker obamacare Personality Profiling framework MidWest Bos visual experience Moments of Truth Personality Beaton Analytics Professional network pinning Arlington Heights Chamber Of Commerce Marketing Consulting Firm Demand Personnel Sensory Perception Instagram Custom Keep It Simple Stupid Target Market K.I.S.S. Boston KISS Partnerships Supply Conversation Acquisition Marketing Policy Education Psychology SEO Inverness Service Chain Placement Vine Social Media Service Arlington Heights, Carol Stream Consulting Paul Morrell Solutions affordablecareact Linkedin Market brand Relationships Coffee Yoda Facebook pins Service Provider Colleague Northern Illinois University Creatives Career healthcare Research Qualify content ROI Marketing Firm Governance Pinterest MBA Marketing Strategy Services IL NIU Customer Academic exchanges Product Marketing Price government Profiling social network connectivity Branding MA Marketing Consulting Value Perception Chamber Of Commerce Chi Purple Cow Partnering for Promotions Profile Information Relationship Associations Hashtag Digital Company Elmhurst social platforms business Economics Mentor CBS Chicago Arlington Heights, Illinois, Massachusetts Return On Investment Quantify Chicago increase exposure CBS concept Psychological Arlington Heights visual experience 7 Ps of Services Marketing The Beaton Path Digital Market Design NorthEast Process, Physical Environment Firm Services Marketing Internship On The Beaton Path Des Plaines Twitter

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.