Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Chamber Of Commerce Market Research Keep It Simple Stupid Professional Target Market healthcare increase exposure Chi Moments of Truth Facebook Supply SEO Services Products 7 Ps of Services Marketing Promotion St. Charles NIU experience Yoda Product Marketing Service Provider social network network Internship Service concept The Beaton Path pins Marketing Consulting Firm Linkedin Google+ Design How To Strategy Creatives Policy Relationship Associations connectivity Arlington Heights Chamber Of Commerce MBA Research Marketing social platforms Demand business Jay Beaton Product Personality OTBP Quantify Service Chain Partnerships Coffee exposure Custom Value Perception Marketing Consulting Boston Customer Purple Cow Masters of Business Administration Governance Conceptual Thinker Retention visual experience Social Media Digital Market framework Facebook Tabs Solutions Sensory Perception obamacare Information Inverness Psychology On The Beaton Path Tabs Des Plaines Arlington Heights, Carol Stream Profile Advocate Conversation Return On Investment Services Marketing Acquisition CBS content Twitter Branding Marketing Firm Instagram NorthEast Price Digital exchanges Partnering for Promotions Elmhurst affordablecareact Relationships Salem State College Mentor KISS Social Media ROI Colleague Tutorial Consulting Firm brand Placement Personnel CBS Chicago Education Marketing Strategy Beaton Pinterest Company MA pinning Process, Physical Environment Vine Career Bos Chicago ROI IL Psychological Analytics Personality Profiling Hashtag Economics Arlington Heights, Illinois, Massachusetts Hashtags K.I.S.S. Paul Morrell Arlington Heights Market visual government Qualify Profiling MidWest Northern Illinois University Academic



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.