Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Boston exchanges Masters of Business Administration Strategy ROI Company Policy social platforms Process, Physical Environment Instagram Market How To Chi connectivity Academic Hashtags Retention increase exposure Psychological framework Marketing Consulting Personality Profiling Analytics Governance Marketing Strategy Colleague Target Market Placement Creatives Moments of Truth MBA Paul Morrell MidWest Hashtag K.I.S.S. Professional Chicago Jay Beaton Custom visual experience Tabs 7 Ps of Services Marketing Economics Digital Market The Beaton Path Arlington Heights, Carol Stream Twitter Conceptual Thinker brand Elmhurst Coffee Advocate Relationship Associations Promotion social network Personality Quantify government Social Media Pinterest Vine pins Chamber Of Commerce business exposure Sensory Perception Arlington Heights Chamber Of Commerce affordablecareact Purple Cow CBS Chicago Arlington Heights, Illinois, Massachusetts Social Media ROI concept Relationships network Branding Design Des Plaines Consulting Customer visual Inverness content Career Profiling Services Marketing Product Marketing Value Perception Facebook Tabs Return On Investment On The Beaton Path pinning OTBP Product Partnering for Promotions MA Information Facebook NIU CBS Services Linkedin Google+ Firm Supply Bos Marketing Firm Keep It Simple Stupid Psychology Acquisition Education experience Mentor Partnerships Market Research Marketing Consulting Firm Beaton Service healthcare IL Price Salem State College Demand Yoda Conversation NorthEast Research Service Provider Digital obamacare SEO Internship Tutorial Personnel Northern Illinois University KISS Service Chain Solutions Products Profile Arlington Heights Marketing Qualify St. Charles



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.