Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more

Social Media… Practically Speaking

Jay Beaton - Wednesday, October 23, 2013

Social Media is roughly 10 years old (if you don’t count the initial releases of WordPress) this year. for more

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. for more


Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: for more

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