Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

Social Media… Practically Speaking

Jay Beaton - Wednesday, October 23, 2013

Social Media is roughly 10 years old (if you don’t count the initial releases of WordPress) this year. ...click for more

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. ...click for more

#BlogArticle

Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? ...click for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." ...click for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: ...click for more


Recent Posts


Tags

SEO Facebook Custom Conceptual Thinker Services Google+ Arlington Heights, Carol Stream Services Marketing Boston Marketing Consulting NIU Mentor Value Perception Career Salem State College Personnel Analytics St. Charles The Beaton Path business pinning exposure Strategy Consulting Conversation Pinterest Marketing Strategy concept Yoda Partnerships 7 Ps of Services Marketing obamacare Service Customer MidWest Product Profiling brand Psychology Sensory Perception Keep It Simple Stupid Elmhurst Advocate Jay Beaton Colleague Solutions Academic Facebook Tabs MBA Research OTBP Product Marketing Company Promotion Chicago pins Vine Twitter Marketing Firm Linkedin Branding Hashtag content network Masters of Business Administration Des Plaines Education experience Quantify Arlington Heights MA Policy Profile Economics ROI Service Chain Retention Chi Relationships visual Products Northern Illinois University Personality Relationship Associations social network Creatives affordablecareact social platforms Placement Firm Social Media connectivity Market Tutorial Bos Digital Market NorthEast Purple Cow Information Process, Physical Environment exchanges Tabs Design Supply Personality Profiling Target Market Arlington Heights, Illinois, Massachusetts Price Arlington Heights Chamber Of Commerce Demand On The Beaton Path Service Provider Qualify Internship Partnering for Promotions Professional Instagram visual experience government Psychological KISS Market Research Return On Investment framework IL Beaton healthcare Marketing Consulting Firm Inverness increase exposure How To CBS Chicago Social Media ROI K.I.S.S. Marketing CBS Coffee Digital Governance Hashtags Acquisition Chamber Of Commerce Moments of Truth Paul Morrell

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.