Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

- Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


- Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? for more

CBS Interview With Our Own Jay Beaton

- Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." for more

Recent Posts


Professional affordablecareact Services Psychology Strategy Tabs CBS healthcare Northern Illinois University government Company obamacare Marketing Consulting Moments of Truth Personality Mentor How To Supply Service concept Chicago 7 Ps of Services Marketing Acquisition network NIU pinning ROI Marketing framework exchanges Arlington Heights Service Provider Tutorial Services Marketing social network KISS Chi Products Quantify Demand Arlington Heights Chamber Of Commerce experience Hashtags Elmhurst St. Charles Market Profiling social platforms visual Colleague Retention Analytics increase exposure Return On Investment Custom Policy Academic Social Media ROI Sensory Perception Des Plaines Conceptual Thinker Service Chain Arlington Heights, Illinois, Massachusetts Vine Partnerships Market Research Profile NorthEast business Education Economics MA MidWest connectivity Digital Market The Beaton Path Partnering for Promotions Bos Google+ Instagram Price Masters of Business Administration Coffee Creatives Conversation Facebook Tabs Design Firm Promotion Twitter Branding Information Hashtag Relationship Associations OTBP Career Paul Morrell Internship Product Relationships pins Chamber Of Commerce Advocate Marketing Firm exposure Psychological Social Media Beaton Placement Personnel Arlington Heights, Carol Stream IL CBS Chicago Research content Salem State College visual experience On The Beaton Path Customer Value Perception SEO Marketing Consulting Firm MBA Target Market Purple Cow Pinterest Boston Linkedin Governance Product Marketing Yoda Consulting Jay Beaton Process, Physical Environment K.I.S.S. Digital Qualify Solutions Personality Profiling Marketing Strategy Facebook Inverness Keep It Simple Stupid brand



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.