Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

content concept Firm Chi Products visual NorthEast Service OTBP CBS Chicago Inverness Marketing Vine Facebook Tabs Marketing Consulting Firm Promotion obamacare Governance Service Chain MA NIU How To Elmhurst Marketing Firm Relationships business Placement Strategy Value Perception Solutions Product Marketing Customer Twitter network Personality Profiling Digital Psychological Tabs pinning Jay Beaton Beaton Acquisition Bos Market Research Custom Keep It Simple Stupid K.I.S.S. Mentor Hashtag Academic framework Company social platforms St. Charles Creatives affordablecareact Branding Profiling Arlington Heights, Illinois, Massachusetts IL increase exposure Pinterest Partnering for Promotions visual experience Colleague Yoda MidWest Arlington Heights Purple Cow SEO Linkedin connectivity Internship Social Media Relationship Associations Information Analytics Facebook Career Personnel Price Service Provider 7 Ps of Services Marketing Chamber Of Commerce Services exchanges healthcare experience Moments of Truth Supply Northern Illinois University Coffee Sensory Perception Conceptual Thinker Social Media ROI Research ROI Process, Physical Environment Retention Consulting Profile Advocate Market Return On Investment CBS Qualify Paul Morrell Hashtags Policy Professional exposure Marketing Consulting Instagram Demand Google+ Product Chicago KISS Education Design Services Marketing The Beaton Path Quantify Digital Market Psychology Des Plaines Marketing Strategy On The Beaton Path Conversation Target Market MBA government brand Tutorial Partnerships Economics Salem State College social network Masters of Business Administration Personality Arlington Heights Chamber Of Commerce pins Arlington Heights, Carol Stream Boston

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.