Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Chi Branding Marketing Firm Relationship Associations Conceptual Thinker Arlington Heights Psychology social platforms Qualify Promotion 7 Ps of Services Marketing Marketing Strategy Vine Governance Return On Investment Conversation Career Tutorial experience Products Salem State College Service Chain Chicago Retention How To Consulting Northern Illinois University affordablecareact St. Charles Chamber Of Commerce Personality Des Plaines Coffee Advocate Facebook Tabs pinning NorthEast The Beaton Path Custom Social Media Service Provider Facebook NIU visual experience Information Beaton social network Tabs Target Market Economics Psychological concept Linkedin Product Marketing brand Relationships Policy Arlington Heights, Carol Stream Purple Cow Firm CBS Chicago Creatives MidWest Masters of Business Administration Supply government Profiling Paul Morrell Market exchanges Marketing Social Media ROI Sensory Perception Arlington Heights Chamber Of Commerce business Boston Process, Physical Environment Inverness SEO Mentor Moments of Truth Personality Profiling Twitter Partnerships framework Service Marketing Consulting Research content Design Analytics increase exposure On The Beaton Path Placement Google+ Professional visual Acquisition Price Digital Market Academic Yoda K.I.S.S. Company Education Market Research Arlington Heights, Illinois, Massachusetts Hashtag Demand Colleague pins connectivity OTBP CBS Instagram MBA Internship Strategy Hashtags Pinterest obamacare Digital healthcare Partnering for Promotions Customer Services Bos Quantify Elmhurst Keep It Simple Stupid KISS Marketing Consulting Firm Personnel Jay Beaton Services Marketing Profile Solutions Value Perception exposure IL network Product MA ROI



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.