Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Personality Linkedin affordablecareact experience Twitter Retention Sensory Perception Marketing Facebook Tabs Facebook pinning NIU Creatives Masters of Business Administration Partnering for Promotions framework Chi obamacare KISS Psychological social platforms K.I.S.S. Chicago CBS Chicago business Demand Customer Qualify Marketing Consulting Firm Marketing Consulting Service Provider Supply Information Profiling Career Pinterest Digital Strategy SEO Marketing Strategy IL Personality Profiling government Governance Market Services Acquisition Conversation Firm Policy Solutions Colleague Relationship Associations Chamber Of Commerce Arlington Heights Price MidWest NorthEast healthcare Arlington Heights, Illinois, Massachusetts Service On The Beaton Path Elmhurst Company Google+ exchanges Product Keep It Simple Stupid MBA Advocate Return On Investment Research Inverness Psychology Academic Bos Services Marketing content Arlington Heights, Carol Stream connectivity Target Market Branding Paul Morrell Purple Cow Instagram Market Research Partnerships visual ROI Custom concept Arlington Heights Chamber Of Commerce Beaton OTBP Hashtags Relationships Digital Market Conceptual Thinker Des Plaines How To Consulting Jay Beaton Quantify Social Media ROI Profile Personnel Tutorial network Vine 7 Ps of Services Marketing visual experience Yoda Economics pins Placement Analytics St. Charles Salem State College Design Education Service Chain CBS Products social network The Beaton Path Northern Illinois University Coffee Hashtag Value Perception Promotion exposure Moments of Truth Tabs MA increase exposure Mentor Social Media brand Internship Boston Product Marketing Professional Process, Physical Environment Marketing Firm

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.