Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Chicago Custom Purple Cow Arlington Heights, Carol Stream ROI Career Hashtags Personality Profiling affordablecareact exposure MA Arlington Heights Chamber Of Commerce Social Media Psychological IL government Tutorial KISS Digital Return On Investment healthcare Digital Market Partnerships pinning Tabs social network SEO Marketing Firm Sensory Perception connectivity Vine Coffee Professional CBS Marketing Consulting Firm CBS Chicago Demand Services Profiling Arlington Heights Customer Price Education Hashtag Creatives Boston Quantify Moments of Truth Twitter Beaton Relationship Associations Instagram Psychology network Facebook Conceptual Thinker Research Profile Keep It Simple Stupid Pinterest Supply Policy pins Jay Beaton Analytics Advocate Target Market Bos content Company Product Marketing Marketing Consulting Qualify Internship visual experience Relationships Branding Placement Governance Acquisition Service Social Media ROI Process, Physical Environment concept On The Beaton Path Market NIU Mentor brand visual exchanges Strategy Arlington Heights, Illinois, Massachusetts Salem State College Elmhurst Economics Conversation Firm Academic Partnering for Promotions Linkedin Google+ Northern Illinois University framework Chi Service Chain How To Information Promotion Marketing Consulting 7 Ps of Services Marketing MBA experience NorthEast Services Marketing Colleague Products Des Plaines Masters of Business Administration Solutions Yoda business Market Research Personality OTBP Marketing Strategy social platforms MidWest Design St. Charles Facebook Tabs increase exposure Service Provider Retention The Beaton Path Chamber Of Commerce obamacare Value Perception Inverness Product Paul Morrell Personnel K.I.S.S.

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.