Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

content Social Media Boston Consulting Personnel Academic Design Digital Market Chi Facebook Inverness Services Marketing MidWest obamacare 7 Ps of Services Marketing Service Provider Bos Digital Twitter Advocate Colleague Yoda government Service Chain MA healthcare Supply Acquisition Marketing Firm Retention concept Branding Professional Customer Vine Purple Cow Psychological Northern Illinois University Policy Relationship Associations Services K.I.S.S. Marketing Strategy Product Marketing affordablecareact network business Moments of Truth Salem State College Target Market NorthEast Strategy Marketing Consulting Google+ increase exposure Internship Hashtags Marketing Relationships Research CBS Chicago Education How To Promotion Firm Service Career CBS Jay Beaton Masters of Business Administration Linkedin Coffee Arlington Heights Solutions Des Plaines On The Beaton Path MBA Return On Investment visual Process, Physical Environment Personality Qualify Analytics Partnerships Social Media ROI ROI Psychology connectivity Economics Value Perception Arlington Heights, Illinois, Massachusetts IL Custom NIU Conceptual Thinker Marketing Consulting Firm Price Governance Information visual experience Placement Keep It Simple Stupid Market Research Tutorial social platforms exposure Personality Profiling experience Tabs Instagram KISS Arlington Heights Chamber Of Commerce exchanges OTBP brand Quantify Conversation framework pinning Products Arlington Heights, Carol Stream Facebook Tabs Profile Chamber Of Commerce Demand pins Product Mentor Company Creatives social network St. Charles Market Hashtag Paul Morrell Profiling The Beaton Path Sensory Perception Chicago SEO Pinterest Partnering for Promotions Elmhurst Beaton

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.