Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Partnerships visual experience MBA Return On Investment Paul Morrell Company Profile network Conceptual Thinker Academic Value Perception NorthEast Beaton Services Marketing Social Media K.I.S.S. content Tutorial Chicago Price Service Chain experience obamacare Chamber Of Commerce Firm IL KISS Placement Hashtags Market Research Google+ MidWest concept The Beaton Path Instagram Professional Acquisition Retention Target Market Masters of Business Administration Social Media ROI Mentor Strategy Governance Conversation Qualify Salem State College Arlington Heights connectivity Twitter Quantify Education Coffee social platforms exchanges Sensory Perception Service Economics Pinterest Product Market social network Facebook Tabs SEO Arlington Heights Chamber Of Commerce Design Marketing Consulting Firm Branding Supply Des Plaines Customer Service Provider 7 Ps of Services Marketing Promotion Purple Cow business Product Marketing Advocate increase exposure Marketing Strategy CBS Vine CBS Chicago exposure Arlington Heights, Carol Stream On The Beaton Path Products Inverness Keep It Simple Stupid OTBP Digital Market Tabs pins Marketing Services healthcare Facebook NIU Personality MA Relationship Associations Yoda Marketing Firm Jay Beaton Elmhurst Analytics Internship Hashtag Partnering for Promotions brand Demand ROI How To pinning government Personnel framework Bos Arlington Heights, Illinois, Massachusetts Process, Physical Environment Marketing Consulting Policy Relationships Profiling Solutions Research visual Boston Psychological affordablecareact Psychology Personality Profiling St. Charles Colleague Digital Custom Creatives Chi Career Information Linkedin Moments of Truth Northern Illinois University Consulting



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.