Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Chamber Of Commerce Keep It Simple Stupid Information Strategy Career government Conversation Branding Jay Beaton Return On Investment Personnel affordablecareact visual experience Consulting Policy Product Marketing Facebook Tabs Psychological K.I.S.S. visual Des Plaines OTBP concept Design Google+ Marketing Consulting Firm Boston MBA Coffee Service Provider How To Elmhurst Process, Physical Environment Marketing Strategy Purple Cow Profiling The Beaton Path Marketing Retention Promotion exposure Professional Social Media ROI Company healthcare Paul Morrell Tutorial Chicago Linkedin Yoda Mentor Relationships Supply CBS Partnerships Hashtags Colleague Price Customer Service Twitter St. Charles Education Marketing Firm NorthEast Digital Product Chi Masters of Business Administration Analytics social network Demand Facebook Economics Arlington Heights pinning KISS social platforms Arlington Heights Chamber Of Commerce Bos Acquisition SEO pins Market Research Digital Market Custom Firm Creatives Profile MA Vine experience IL Academic obamacare exchanges Tabs Governance Internship Services Marketing Pinterest Partnering for Promotions Moments of Truth ROI Quantify Social Media Value Perception Market 7 Ps of Services Marketing Placement framework network business Products Beaton Northern Illinois University increase exposure Services Marketing Consulting Relationship Associations Advocate content Inverness Conceptual Thinker Target Market brand connectivity Service Chain NIU Research Arlington Heights, Illinois, Massachusetts Qualify MidWest Hashtag CBS Chicago Arlington Heights, Carol Stream Instagram Personality Salem State College On The Beaton Path Psychology Sensory Perception Solutions Personality Profiling



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.