Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Internship The Beaton Path Career Mentor Services Purple Cow Bos Firm Qualify Customer brand Hashtags concept Masters of Business Administration Colleague Arlington Heights, Carol Stream Boston Chamber Of Commerce Linkedin Relationships Vine Services Marketing Acquisition Professional Relationship Associations Arlington Heights Company Price Design Instagram MidWest network SEO Service Tabs Sensory Perception Twitter Information Conceptual Thinker Psychology exchanges Social Media Target Market Solutions Tutorial Advocate Custom Creatives government Digital Market Arlington Heights, Illinois, Massachusetts Education IL visual experience Process, Physical Environment Partnering for Promotions Product Marketing Keep It Simple Stupid social network Northern Illinois University social platforms Products Marketing Firm Personnel Market Promotion framework Marketing Consulting CBS Chicago Chi increase exposure Economics Supply Des Plaines OTBP MBA Chicago Facebook Profiling Product MA Consulting Strategy Market Research Paul Morrell CBS experience Yoda Research Marketing Return On Investment Jay Beaton Google+ Placement Branding Retention Salem State College obamacare Partnerships visual exposure ROI 7 Ps of Services Marketing pinning Academic Coffee Digital Social Media ROI K.I.S.S. Psychological Value Perception Service Provider NorthEast Inverness Moments of Truth St. Charles connectivity content Beaton Marketing Strategy Conversation Marketing Consulting Firm Service Chain Pinterest pins Arlington Heights Chamber Of Commerce Governance Quantify Profile Personality Profiling NIU How To healthcare Elmhurst Demand affordablecareact Analytics Facebook Tabs Personality Policy business Hashtag KISS On The Beaton Path



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.