Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

visual pins visual experience CBS Arlington Heights, Carol Stream MBA Elmhurst affordablecareact The Beaton Path Personnel Marketing Strategy healthcare Research Service Chain Placement Conversation On The Beaton Path KISS Services Facebook Tabs Northern Illinois University pinning Policy Yoda Creatives Facebook Marketing Firm Social Media government Arlington Heights, Illinois, Massachusetts exchanges Personality MA framework Retention Market Research network Acquisition Professional Psychological Education Sensory Perception Advocate Governance Boston Hashtag NorthEast Value Perception business concept How To Academic Vine 7 Ps of Services Marketing Partnerships Promotion Company Process, Physical Environment Masters of Business Administration Strategy Jay Beaton Personality Profiling Relationship Associations experience Mentor IL Design Chamber Of Commerce Return On Investment Salem State College Chi Keep It Simple Stupid Internship Pinterest Target Market Linkedin Conceptual Thinker Paul Morrell Digital content Moments of Truth Digital Market K.I.S.S. Beaton Social Media ROI Market Tutorial Google+ NIU increase exposure Marketing Tabs Economics Colleague Purple Cow CBS Chicago exposure Twitter SEO Arlington Heights Firm OTBP Qualify Quantify Inverness Hashtags Coffee Relationships Instagram Bos Price MidWest Demand social network Products Solutions Profiling Consulting Analytics Des Plaines Custom Marketing Consulting Firm Marketing Consulting Arlington Heights Chamber Of Commerce Information Partnering for Promotions brand social platforms Psychology Branding Supply Customer Service connectivity Product Career Profile Services Marketing Product Marketing ROI obamacare Chicago St. Charles Service Provider

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.