Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Policy Relationships Tabs How To K.I.S.S. Custom Academic Consulting Purple Cow MidWest Design Marketing Consulting Social Media Arlington Heights Arlington Heights, Carol Stream Products Profiling On The Beaton Path Chicago Tutorial Paul Morrell business Demand Personality Partnering for Promotions Boston Price Personnel Chamber Of Commerce Supply pinning Retention Coffee Service Chain Quantify KISS Bos Placement Twitter Arlington Heights Chamber Of Commerce Google+ Pinterest concept Psychology Instagram Conversation obamacare Services Internship experience Social Media ROI Service Provider Services Marketing Information Market Relationship Associations increase exposure network Yoda Target Market Governance Product Marketing Mentor Firm Marketing Consulting Firm connectivity Advocate Linkedin Creatives Arlington Heights, Illinois, Massachusetts Process, Physical Environment Professional CBS Digital Market Profile NIU Vine Sensory Perception Product NorthEast Return On Investment Colleague visual exchanges St. Charles Company Inverness Promotion MA IL Acquisition visual experience MBA Marketing Salem State College Market Research healthcare Marketing Firm Strategy Moments of Truth Hashtag government Des Plaines SEO Elmhurst 7 Ps of Services Marketing framework Keep It Simple Stupid Value Perception Hashtags Chi Career Economics Facebook Tabs Education Research Service Conceptual Thinker Facebook OTBP social platforms affordablecareact Northern Illinois University Partnerships Marketing Strategy pins Solutions The Beaton Path Analytics Branding brand Customer Masters of Business Administration content ROI Jay Beaton CBS Chicago Personality Profiling social network Psychological exposure Qualify Digital Beaton

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.