Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Arlington Heights Chamber Of Commerce Partnerships visual experience Supply Purple Cow Marketing Strategy CBS Chicago business Acquisition Chi Service Conversation Salem State College Linkedin Facebook Tabs Promotion Professional MA Paul Morrell Beaton Return On Investment Marketing Target Market brand Governance Arlington Heights CBS Pinterest Google+ The Beaton Path pinning Personality Profiling Digital Market Branding Vine Bos Hashtag Digital increase exposure Relationships content St. Charles pins Career Profiling Service Provider Academic Customer Company K.I.S.S. Mentor Strategy Quantify OTBP Psychological Product Marketing framework Services Marketing Solutions Hashtags Price experience visual Elmhurst KISS Process, Physical Environment Personnel Demand Product Chicago Boston Services SEO Analytics Jay Beaton IL Yoda obamacare network Retention Twitter 7 Ps of Services Marketing exchanges Sensory Perception Relationship Associations Products Education Information Northern Illinois University Coffee Creatives affordablecareact Placement connectivity Facebook MidWest On The Beaton Path Instagram Des Plaines Marketing Consulting NorthEast Moments of Truth healthcare Service Chain exposure concept Consulting government Marketing Consulting Firm NIU Research Custom Firm social platforms Arlington Heights, Illinois, Massachusetts Economics Masters of Business Administration Colleague Social Media ROI social network Psychology How To Advocate Market Arlington Heights, Carol Stream Internship Policy Chamber Of Commerce Qualify Keep It Simple Stupid ROI Tabs Partnering for Promotions Market Research Inverness Social Media Value Perception Profile Marketing Firm Personality Conceptual Thinker Tutorial MBA Design



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.