Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Process, Physical Environment Instagram Personnel Service Chain Vine network Placement Products visual experience pinning Profiling NIU concept Market Pinterest Quantify Price Facebook Tabs Retention healthcare Social Media ROI framework increase exposure Relationships Moments of Truth social network Purple Cow CBS Chicago Relationship Associations Personality Profiling Market Research obamacare Mentor Advocate How To Facebook Jay Beaton Service Provider Chicago Social Media NorthEast Colleague Linkedin brand content Boston Internship 7 Ps of Services Marketing Value Perception Arlington Heights, Illinois, Massachusetts Services Marketing K.I.S.S. Conversation OTBP Custom exchanges Education Design Tabs IL Chi Masters of Business Administration Digital Market Acquisition Firm Service Creatives Keep It Simple Stupid Marketing Consulting Salem State College Hashtag Coffee St. Charles Professional Digital Marketing Strategy Arlington Heights Chamber Of Commerce Economics Policy Supply Product Academic Northern Illinois University Customer visual affordablecareact Hashtags Solutions Target Market Twitter MidWest Partnerships Arlington Heights, Carol Stream Marketing Consulting Firm Beaton Des Plaines Consulting business Google+ Tutorial Yoda Demand Psychological Governance Company Paul Morrell Research Partnering for Promotions Strategy government Inverness Chamber Of Commerce Arlington Heights Product Marketing Personality social platforms KISS Analytics Psychology Marketing Conceptual Thinker MA Qualify Career Sensory Perception Elmhurst exposure ROI CBS Promotion SEO experience Return On Investment connectivity Bos Profile Information Branding Services On The Beaton Path MBA Marketing Firm The Beaton Path pins

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.