Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Mentor Target Market 7 Ps of Services Marketing Hashtags Elmhurst Career Research Chi Conversation Arlington Heights, Carol Stream Masters of Business Administration Price Marketing Consulting Company experience The Beaton Path government Acquisition Partnerships Profiling Instagram Placement Salem State College social network Marketing Strategy social platforms Sensory Perception Beaton Information Process, Physical Environment Conceptual Thinker brand Pinterest Arlington Heights Chamber Of Commerce Products MA Personality Market Research Governance healthcare Psychology Promotion Hashtag Facebook exchanges KISS Economics Personnel Service Chain On The Beaton Path Value Perception affordablecareact Bos content Academic framework Marketing Firm Moments of Truth Advocate MidWest Google+ Consulting visual Chamber Of Commerce Marketing Consulting Firm concept Boston Vine Creatives Services Professional Paul Morrell Profile Purple Cow Jay Beaton Education business Marketing Chicago Relationships Service Provider Solutions Policy Relationship Associations Coffee CBS Social Media Design Des Plaines Linkedin Internship Arlington Heights NIU Quantify Analytics Social Media ROI Return On Investment Twitter Product Marketing increase exposure Retention How To ROI Partnering for Promotions St. Charles network Customer Tutorial Strategy Northern Illinois University NorthEast Digital Psychological Market connectivity Facebook Tabs exposure Personality Profiling SEO Product K.I.S.S. Qualify Arlington Heights, Illinois, Massachusetts Branding Services Marketing CBS Chicago Supply Colleague obamacare Inverness Firm visual experience pinning Custom OTBP pins Keep It Simple Stupid IL Tabs Service MBA Digital Market Demand Yoda



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.