Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Social Media Vine NIU experience Services Marketing Keep It Simple Stupid Boston Psychology Quantify Arlington Heights, Illinois, Massachusetts Market Placement Marketing MidWest Marketing Firm Sensory Perception social platforms Qualify Pinterest Yoda Marketing Consulting Firm Product Inverness visual Chicago Digital Market Products Coffee Custom content Service Value Perception business The Beaton Path Target Market Salem State College Jay Beaton Internship Advocate Masters of Business Administration Paul Morrell CBS exposure Facebook Marketing Consulting Instagram Design Analytics Branding MA Marketing Strategy Strategy Bos Twitter ROI Personality brand Customer Market Research Conceptual Thinker Profiling Google+ Colleague Tabs Information Profile Partnerships Supply Psychological connectivity Process, Physical Environment Digital Return On Investment Facebook Tabs pins exchanges obamacare Promotion Chi Partnering for Promotions How To Price Chamber Of Commerce Product Marketing CBS Chicago St. Charles Professional Economics IL visual experience Demand Linkedin K.I.S.S. MBA Beaton social network Relationships NorthEast Personnel Moments of Truth Northern Illinois University framework increase exposure Social Media ROI KISS Des Plaines Policy affordablecareact 7 Ps of Services Marketing On The Beaton Path Firm Tutorial Company network Service Provider Relationship Associations healthcare OTBP Mentor Service Chain Elmhurst Arlington Heights Academic Conversation Personality Profiling Career Acquisition Retention Education Hashtags Creatives Purple Cow Governance government pinning Solutions Arlington Heights, Carol Stream Hashtag Arlington Heights Chamber Of Commerce Consulting Research SEO Services concept



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.