Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Acquisition SEO social network NIU CBS Psychology Chamber Of Commerce ROI Beaton Purple Cow Colleague exchanges Company MidWest Personality Demand Jay Beaton Target Market Customer visual social platforms Arlington Heights Chamber Of Commerce Product Marketing Relationships obamacare pins Marketing Consulting Firm connectivity Mentor Profile Retention Professional pinning visual experience Hashtag Yoda Academic MBA Arlington Heights, Illinois, Massachusetts On The Beaton Path Marketing Consulting Vine Marketing Strategy Education Economics Sensory Perception Hashtags Product Placement Consulting Linkedin Information government experience Google+ healthcare OTBP Social Media ROI Pinterest Tutorial The Beaton Path Bos MA Digital Relationship Associations Policy Des Plaines Research Partnering for Promotions concept Firm Marketing Firm Process, Physical Environment Conversation 7 Ps of Services Marketing Paul Morrell Salem State College Supply Service Chain content Arlington Heights Facebook Tabs Twitter Social Media Advocate Profiling Digital Market network NorthEast Design Services Marketing K.I.S.S. Products Governance Arlington Heights, Carol Stream Market Research Facebook Keep It Simple Stupid Service Personality Profiling Tabs Partnerships CBS Chicago IL Strategy business Quantify St. Charles Internship Qualify Market Marketing Northern Illinois University Chicago Solutions Instagram affordablecareact Creatives Psychological KISS Value Perception framework Personnel Boston Return On Investment Masters of Business Administration Career How To increase exposure Custom Promotion Service Provider Conceptual Thinker Inverness Branding exposure Elmhurst brand Price Coffee Analytics Chi Services Moments of Truth

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.