Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Moments of Truth Strategy obamacare Linkedin Research 7 Ps of Services Marketing Education Quantify business Partnerships MA KISS On The Beaton Path Vine Inverness increase exposure Hashtags Service Provider Conceptual Thinker Target Market pins visual experience Products Tutorial Academic Chicago Custom Masters of Business Administration healthcare Elmhurst visual Profiling Marketing Consulting CBS Arlington Heights Promotion Solutions network Economics Paul Morrell Acquisition CBS Chicago Service Analytics Relationships connectivity Marketing Firm Product Marketing ROI Retention Boston Professional Salem State College Information Branding Demand pinning Profile Social Media social network Policy Marketing Consulting Firm How To OTBP Customer Mentor Internship brand Services Hashtag Arlington Heights, Carol Stream NIU Partnering for Promotions Advocate The Beaton Path Bos Marketing K.I.S.S. framework Des Plaines Psychology Beaton Value Perception Chi exchanges Social Media ROI Chamber Of Commerce Facebook Tabs Yoda Tabs Arlington Heights, Illinois, Massachusetts Digital Market Company Qualify concept Placement Consulting Sensory Perception affordablecareact Conversation Services Marketing Digital MidWest IL content Arlington Heights Chamber Of Commerce St. Charles Design Career Purple Cow Marketing Strategy experience Pinterest Governance Coffee Process, Physical Environment Service Chain Creatives Facebook Keep It Simple Stupid Return On Investment Market Research Price Relationship Associations Northern Illinois University Personnel Firm Product MBA Google+ Supply NorthEast social platforms SEO Personality Profiling Market Psychological Colleague Jay Beaton Twitter Instagram government exposure Personality

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.