Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Target Market Facebook CBS Chicago On The Beaton Path Relationship Associations Personality pinning business Services Marketing Consulting Social Media Psychology Social Media ROI Instagram Products Governance Quantify ROI Policy Market Process, Physical Environment obamacare Masters of Business Administration Service healthcare framework Branding Twitter Keep It Simple Stupid Research Hashtags Promotion Bos MidWest The Beaton Path Psychological Academic Qualify Partnering for Promotions Vine Chi Chamber Of Commerce Product Arlington Heights Firm Profile Return On Investment brand NIU increase exposure Information Analytics Strategy Customer OTBP Jay Beaton Career network SEO Des Plaines Partnerships Personnel Conceptual Thinker Paul Morrell Arlington Heights, Carol Stream Placement CBS Hashtag Marketing Strategy K.I.S.S. concept exchanges Yoda Digital Market Retention social platforms Service Chain Supply content affordablecareact Chicago Marketing Consulting Arlington Heights Chamber Of Commerce Services Mentor Colleague Inverness Marketing Firm Elmhurst Marketing Economics Value Perception Profiling pins visual experience Company Advocate Market Research experience Google+ Conversation Facebook Tabs Boston Salem State College Demand social network Design Linkedin connectivity Acquisition Marketing Consulting Firm Pinterest Price Sensory Perception Relationships IL How To MBA Tabs Product Marketing Education Northern Illinois University Creatives government Moments of Truth Personality Profiling Digital Custom Purple Cow 7 Ps of Services Marketing NorthEast Beaton Tutorial visual Service Provider KISS Professional Solutions Coffee St. Charles Internship MA Arlington Heights, Illinois, Massachusetts exposure



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.