Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Marketing Strategy Marketing Consulting Firm visual experience Market Research Twitter Service Chain Arlington Heights, Carol Stream Creatives Products concept NIU Customer Google+ K.I.S.S. Mentor NorthEast Process, Physical Environment Digital Pinterest IL Company Masters of Business Administration increase exposure Solutions Marketing Consulting Academic Target Market Services Beaton Services Marketing government Supply Personnel Partnering for Promotions Value Perception obamacare Strategy Firm Jay Beaton St. Charles Advocate Product Marketing Career Social Media ROI Chi Boston Colleague Market Economics Professional Partnerships Product experience Chamber Of Commerce Inverness Quantify CBS Hashtag Vine Policy Northern Illinois University Branding Return On Investment CBS Chicago Conversation Relationship Associations Arlington Heights Chamber Of Commerce ROI Service Promotion network Conceptual Thinker Paul Morrell Consulting Yoda The Beaton Path Research healthcare pins Coffee Marketing Firm Education Personality Profiling Psychology On The Beaton Path visual social platforms connectivity Bos Qualify Custom Sensory Perception KISS Governance Facebook Tabs Salem State College exposure Hashtags social network Service Provider Digital Market Social Media Tutorial pinning framework Arlington Heights, Illinois, Massachusetts Instagram exchanges Elmhurst Price Facebook Relationships Keep It Simple Stupid business Analytics Retention Design Personality brand How To Chicago content Tabs Demand Acquisition MA Profile Placement Arlington Heights affordablecareact Linkedin 7 Ps of Services Marketing Internship Moments of Truth MBA MidWest Profiling SEO Des Plaines OTBP Information Marketing Psychological Purple Cow



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.