Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Psychological social network Supply Boston Facebook Tabs Value Perception Jay Beaton Purple Cow Strategy exchanges 7 Ps of Services Marketing Facebook Tabs Products Governance affordablecareact Education exposure Market Research Yoda visual Inverness Personnel Profile Process, Physical Environment Bos pinning Solutions framework Sensory Perception Chi Tutorial Marketing Relationships CBS Academic How To Analytics Advocate St. Charles MBA Service Provider content concept Marketing Firm KISS Google+ Personality Internship Arlington Heights, Carol Stream Custom Arlington Heights, Illinois, Massachusetts Retention Branding Marketing Consulting Firm Price Northern Illinois University MA On The Beaton Path Linkedin Marketing Strategy Masters of Business Administration Partnering for Promotions Profiling Professional brand OTBP Quantify pins IL Keep It Simple Stupid Creatives Service Paul Morrell Psychology Chamber Of Commerce Twitter experience Customer Design Arlington Heights Vine Services Marketing NIU network Social Media Partnerships MidWest visual experience Product Marketing obamacare business Mentor Digital Market Personality Profiling Company CBS Chicago Conversation Marketing Consulting Arlington Heights Chamber Of Commerce Digital Research Consulting Economics SEO Pinterest ROI Relationship Associations Conceptual Thinker government Qualify Firm Product Colleague Acquisition Placement Hashtag NorthEast Coffee Instagram The Beaton Path Career Services healthcare Demand Policy connectivity Social Media ROI K.I.S.S. Target Market Service Chain Des Plaines Chicago Promotion Salem State College Hashtags Moments of Truth increase exposure Market Return On Investment social platforms Elmhurst Information Beaton

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.