Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Elmhurst Supply Northern Illinois University Analytics obamacare Colleague Solutions Linkedin Salem State College Instagram business IL Facebook network Des Plaines Pinterest Google+ affordablecareact Social Media Market Research Mentor St. Charles Arlington Heights Chamber Of Commerce OTBP Target Market Keep It Simple Stupid experience Professional Marketing Consulting Hashtag 7 Ps of Services Marketing social platforms social network Masters of Business Administration brand connectivity Placement Chicago concept Acquisition visual Chamber Of Commerce Arlington Heights, Carol Stream healthcare Relationships Sensory Perception Arlington Heights Customer Facebook Tabs Product Marketing Conversation Personnel Consulting visual experience CBS Chicago NIU On The Beaton Path Career content Marketing Consulting Firm Relationship Associations Boston Service Chain Psychology Economics Marketing Firm MidWest pinning Marketing Strategy Qualify pins How To Tabs framework Inverness Service exposure Design Twitter Coffee Internship CBS Yoda MBA SEO exchanges Branding increase exposure K.I.S.S. Chi Process, Physical Environment Personality Profiling Tutorial Profile Digital Market Quantify Value Perception Services Custom Arlington Heights, Illinois, Massachusetts Return On Investment The Beaton Path Digital MA Purple Cow Partnering for Promotions Social Media ROI Services Marketing Market ROI Conceptual Thinker Partnerships Education Retention Bos Marketing Moments of Truth Firm Service Provider Jay Beaton Personality Beaton Price Company Psychological Product Vine Academic Profiling Creatives Advocate Governance government Policy Information Products Hashtags Demand Promotion KISS Research NorthEast Paul Morrell Strategy

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.