Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Solutions Des Plaines Elmhurst Career How To Product Masters of Business Administration Marketing Strategy increase exposure Psychology Northern Illinois University Market Research Academic Hashtag Jay Beaton Twitter Beaton Marketing Consulting Firm obamacare Placement Market Personnel Colleague Inverness Conversation Google+ Instagram Pinterest The Beaton Path On The Beaton Path affordablecareact Arlington Heights healthcare Personality Profiling Mentor St. Charles Research Conceptual Thinker Digital MA Social Media ROI network MBA Products NIU Price Creatives Paul Morrell Policy Arlington Heights Chamber Of Commerce Advocate Economics Partnerships Quantify Firm Yoda Psychological Acquisition framework Education Retention Linkedin IL Relationships government Analytics content MidWest Vine Chamber Of Commerce Arlington Heights, Illinois, Massachusetts Branding connectivity visual pinning Strategy Coffee exposure Profile Services Marketing Tabs experience Service Provider Sensory Perception Consulting Value Perception Salem State College 7 Ps of Services Marketing concept Social Media CBS Chicago ROI Company Bos Purple Cow Custom Arlington Heights, Carol Stream Profiling Marketing Consulting Promotion Customer business CBS brand Services Supply Product Marketing Facebook Tabs Information social platforms Professional Qualify K.I.S.S. Target Market Marketing Firm Facebook Digital Market social network Personality Demand Service Hashtags SEO OTBP NorthEast visual experience pins Keep It Simple Stupid Return On Investment Service Chain Boston Internship Relationship Associations Design Chicago Partnering for Promotions exchanges Governance Chi Marketing Process, Physical Environment Tutorial KISS Moments of Truth

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.