Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


IL Product framework Arlington Heights, Carol Stream Pinterest Supply Arlington Heights Chamber Of Commerce Value Perception ROI Social Media exposure Branding Qualify Product Marketing Customer Hashtag Personality Governance Education OTBP Price exchanges Elmhurst Coffee Colleague Boston Twitter Retention MidWest Facebook Tabs Tabs Professional pins increase exposure Strategy Internship CBS Service Provider Des Plaines St. Charles Arlington Heights, Illinois, Massachusetts Instagram brand Service Chain Masters of Business Administration Information CBS Chicago Market Research Consulting Linkedin Policy Services Sensory Perception Personnel Partnering for Promotions healthcare visual Marketing Firm concept Arlington Heights Personality Profiling Vine Bos business Economics On The Beaton Path Social Media ROI Chicago The Beaton Path Keep It Simple Stupid Acquisition Beaton 7 Ps of Services Marketing Hashtags Profiling SEO Return On Investment Company Demand Placement Relationships How To Marketing network government MA K.I.S.S. Academic KISS Analytics affordablecareact Firm Quantify Process, Physical Environment Chamber Of Commerce Promotion Google+ Custom Partnerships NorthEast NIU Chi Mentor Salem State College pinning Market Research Profile Marketing Consulting Northern Illinois University Marketing Strategy Purple Cow Psychology Inverness Conceptual Thinker Target Market Products obamacare Relationship Associations Solutions Creatives social network Psychological Design Tutorial Career Advocate Service Facebook Paul Morrell connectivity Services Marketing MBA Yoda Jay Beaton social platforms experience visual experience Digital Conversation Digital Market Marketing Consulting Firm Moments of Truth content



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.