Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Governance Professional social network Conversation Psychological 7 Ps of Services Marketing brand Market Marketing Firm Consulting Masters of Business Administration Chamber Of Commerce MA Google+ Social Media ROI Vine Des Plaines OTBP Demand MBA Jay Beaton Company pins Price KISS Placement Mentor Process, Physical Environment Hashtag ROI Digital Market Partnering for Promotions Chicago Firm Profiling Linkedin Elmhurst content Branding Qualify Partnerships Personnel On The Beaton Path Marketing Paul Morrell SEO Relationships Product Inverness Salem State College Marketing Consulting Target Market visual network Bos Service Provider social platforms Personality Profiling Yoda Profile Chi Psychology Tutorial Solutions Design Northern Illinois University Value Perception Tabs CBS Chicago Retention Purple Cow Service Chain Conceptual Thinker Career affordablecareact healthcare Return On Investment Facebook Tabs connectivity Personality Coffee framework government Arlington Heights Chamber Of Commerce Twitter pinning Research exchanges Arlington Heights, Carol Stream Internship Colleague Instagram Services Marketing Marketing Strategy CBS Social Media K.I.S.S. Moments of Truth Facebook Service Hashtags Academic Keep It Simple Stupid Creatives The Beaton Path Marketing Consulting Firm Arlington Heights Sensory Perception St. Charles Supply How To obamacare Information Policy Education Product Marketing Pinterest visual experience Beaton NorthEast Acquisition IL increase exposure Arlington Heights, Illinois, Massachusetts Strategy Digital Quantify Economics Analytics Market Research exposure Relationship Associations business experience Custom MidWest NIU Advocate Customer concept Promotion Services Boston Products



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.