Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Arlington Heights Chamber Of Commerce Chicago Profiling Service Provider Demand Salem State College Bos Company Governance Yoda Relationships Purple Cow SEO Advocate Solutions Services Marketing Return On Investment CBS Personality Profiling 7 Ps of Services Marketing Career Boston Sensory Perception brand Colleague Arlington Heights, Carol Stream KISS Google+ Elmhurst Quantify How To Product Facebook Tabs Policy Hashtags Strategy Psychology Profile On The Beaton Path Partnering for Promotions NorthEast Qualify Professional Education Placement Partnerships NIU OTBP exchanges Beaton Design Conversation Internship Consulting Information Marketing Firm Arlington Heights, Illinois, Massachusetts visual Market Research Personality Relationship Associations Digital Market Jay Beaton Process, Physical Environment Personnel network Conceptual Thinker healthcare Tabs Retention MidWest MBA Moments of Truth Digital affordablecareact Tutorial Custom concept Mentor Services Academic government Psychological pins content Coffee Paul Morrell Linkedin Northern Illinois University CBS Chicago social platforms obamacare Service K.I.S.S. Branding connectivity Twitter Marketing Consulting Firm Service Chain experience increase exposure Target Market ROI Marketing Social Media ROI Value Perception Customer Instagram Acquisition Products Chi Marketing Consulting Product Marketing Economics visual experience Hashtag Social Media IL Market pinning Facebook business Chamber Of Commerce MA Supply framework Promotion social network Masters of Business Administration Arlington Heights St. Charles Analytics Firm The Beaton Path Price Creatives exposure Marketing Strategy Keep It Simple Stupid Des Plaines Vine Research Pinterest Inverness



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.