Marketing Intelligence. Business Solutions.

The Beaton Path

Even Servers Get Overwhelmed…

- Thursday, October 03, 2013

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: ...click for more


Recent Posts


Tags

Pinterest Psychological Strategy Des Plaines obamacare Google+ Paul Morrell Market Research Colleague Keep It Simple Stupid content visual Branding Company IL Education The Beaton Path Arlington Heights Chamber Of Commerce social platforms visual experience affordablecareact exposure Marketing Strategy Qualify Jay Beaton Social Media ROI Research Services Marketing Supply Internship Facebook Tabs Target Market Demand Chamber Of Commerce 7 Ps of Services Marketing Firm Academic Advocate Policy Moments of Truth MA Tabs KISS Beaton Hashtag Salem State College Chicago pinning Service Provider Relationships Instagram Mentor Sensory Perception Digital Facebook Promotion Yoda Creatives Arlington Heights, Carol Stream Solutions Personality Profiling Acquisition concept brand Design Services Products healthcare Linkedin Twitter Partnerships Marketing Consulting Firm Arlington Heights, Illinois, Massachusetts Process, Physical Environment Elmhurst exchanges business Economics Marketing Consulting Product Customer Bos Profiling Boston Service Chain Product Marketing Relationship Associations Arlington Heights Profile Marketing Firm Professional Chi Purple Cow experience Marketing How To MidWest Inverness Vine Masters of Business Administration SEO Tutorial Coffee Conversation Digital Market Personality Psychology Partnering for Promotions On The Beaton Path Custom Conceptual Thinker Analytics Governance CBS Chicago Consulting network CBS social network connectivity Service government Value Perception ROI NorthEast Placement Return On Investment pins Retention Personnel OTBP Market increase exposure Northern Illinois University Hashtags framework Quantify Social Media K.I.S.S. Information Price MBA St. Charles NIU Career

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.