Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Psychology social platforms pins pinning Customer Market Research exchanges Beaton Professional Target Market KISS Conceptual Thinker OTBP SEO Promotion Digital brand Arlington Heights, Illinois, Massachusetts Arlington Heights Partnerships Personnel Product Chamber Of Commerce CBS Chicago visual experience Paul Morrell Profile Northern Illinois University Strategy Return On Investment Marketing Consulting Facebook Tabs Advocate Market Retention Personality Profiling network Keep It Simple Stupid Social Media Relationship Associations NIU Moments of Truth content Instagram Conversation Yoda Vine Supply Consulting Google+ Tabs Marketing Creatives K.I.S.S. Sensory Perception Marketing Consulting Firm Digital Market affordablecareact Chi Coffee Purple Cow MidWest exposure Services Products Des Plaines Custom Social Media ROI Design Quantify Arlington Heights, Carol Stream Solutions Bos Profiling On The Beaton Path Placement Price Value Perception ROI MBA government Twitter Elmhurst Qualify Service Branding business Company 7 Ps of Services Marketing Governance Tutorial IL Service Provider Arlington Heights Chamber Of Commerce Inverness Process, Physical Environment social network Education Mentor Economics Personality MA Services Marketing Hashtag Information framework Acquisition Masters of Business Administration Product Marketing Firm visual concept Marketing Firm Chicago Research healthcare Internship Career Partnering for Promotions obamacare Jay Beaton The Beaton Path Linkedin experience Relationships St. Charles Pinterest Demand Hashtags increase exposure Policy Boston NorthEast Academic Facebook Analytics Salem State College Psychological Service Chain CBS connectivity How To Colleague Marketing Strategy



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.