Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Marketing Consulting Firm CBS Marketing Strategy Company Service Chain ROI Relationship Associations Academic Jay Beaton Consulting Personality Process, Physical Environment MA Google+ Colleague Service Provider Instagram Social Media Demand Marketing connectivity Target Market Service Tabs Price IL Psychological Internship increase exposure Moments of Truth network Governance Design St. Charles Education government Northern Illinois University Beaton NIU Policy Quantify Value Perception The Beaton Path Personality Profiling Solutions experience MBA Professional How To Qualify Return On Investment OTBP Keep It Simple Stupid Arlington Heights Arlington Heights, Carol Stream affordablecareact Salem State College visual experience Partnerships Product Marketing Marketing Firm Customer Custom Digital healthcare Yoda Social Media ROI Analytics Psychology exchanges Chicago Inverness Hashtags Strategy visual Tutorial Boston Partnering for Promotions content Information Profile Creatives NorthEast brand 7 Ps of Services Marketing Coffee Elmhurst On The Beaton Path Market Conversation Chi business Paul Morrell Arlington Heights Chamber Of Commerce Services MidWest Placement Chamber Of Commerce CBS Chicago Twitter Promotion Services Marketing exposure Hashtag SEO Economics Research Products Acquisition Marketing Consulting Digital Market Linkedin Retention Product Market Research Advocate Career Mentor obamacare Conceptual Thinker Purple Cow pins Masters of Business Administration Pinterest Personnel Relationships Facebook Tabs KISS pinning Firm Supply Des Plaines Branding concept social network social platforms Sensory Perception Facebook framework Vine Profiling K.I.S.S. Bos Arlington Heights, Illinois, Massachusetts

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.