Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Partnering for Promotions Social Media Northern Illinois University pinning On The Beaton Path Retention connectivity K.I.S.S. Psychological Design Products Placement MidWest network Arlington Heights, Illinois, Massachusetts Information IL Purple Cow Education Career Acquisition Vine Profile Conversation Professional Service Chain content increase exposure Chicago Market Social Media ROI government Personnel Value Perception OTBP Research Facebook Return On Investment Marketing Consulting Pinterest Jay Beaton Chi Quantify Bos experience obamacare Tutorial Mentor Arlington Heights Conceptual Thinker Services ROI concept social network SEO Chamber Of Commerce Coffee Marketing Yoda Marketing Strategy Custom CBS Chicago Keep It Simple Stupid Digital Services Marketing Masters of Business Administration Personality MBA Partnerships Customer Governance Firm Instagram Linkedin How To Paul Morrell Arlington Heights, Carol Stream Digital Market Qualify Arlington Heights Chamber Of Commerce Boston Inverness Salem State College Academic Twitter Beaton The Beaton Path Internship Market Research Policy Solutions exposure exchanges Process, Physical Environment Service Facebook Tabs Des Plaines Strategy Profiling Branding Moments of Truth NorthEast Google+ Advocate Product Marketing Economics Hashtag CBS Service Provider Marketing Consulting Firm Target Market visual experience Promotion St. Charles Price Relationships Personality Profiling NIU Marketing Firm pins Consulting Company Relationship Associations affordablecareact Elmhurst Supply visual Psychology brand MA Sensory Perception business framework Demand Creatives KISS Colleague social platforms Analytics 7 Ps of Services Marketing Tabs healthcare Product Hashtags



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.