Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Elmhurst connectivity Chi Education Service Colleague brand Branding K.I.S.S. Beaton Arlington Heights, Illinois, Massachusetts Bos Products Market Research Linkedin Information Sensory Perception Psychological Product Marketing pinning social network content Marketing Firm Moments of Truth Personality Profiling visual experience Design affordablecareact Internship KISS exposure Pinterest Partnering for Promotions Digital government Keep It Simple Stupid Price SEO St. Charles healthcare Strategy Arlington Heights, Carol Stream 7 Ps of Services Marketing NorthEast Google+ Placement Social Media pins Relationship Associations Promotion Policy Quantify experience Partnerships Return On Investment Vine Retention Tutorial Customer framework business Research Economics MidWest Salem State College Chamber Of Commerce Coffee Service Chain Value Perception Relationships Governance Profiling Academic How To Arlington Heights Masters of Business Administration IL Services Psychology Personality Personnel Paul Morrell Firm Marketing Consulting Northern Illinois University Des Plaines Professional Tabs ROI Services Marketing Qualify Social Media ROI Instagram The Beaton Path Hashtags social platforms network Marketing Consulting Firm visual Twitter Advocate Service Provider Creatives CBS Chicago Arlington Heights Chamber Of Commerce Yoda Digital Market OTBP Chicago Company Product Solutions Acquisition On The Beaton Path Career Profile Purple Cow Consulting increase exposure MBA obamacare Marketing Strategy exchanges Hashtag Facebook Tabs Jay Beaton Facebook Target Market Market Supply CBS Custom NIU Inverness Demand Marketing Boston Conceptual Thinker concept Analytics MA Process, Physical Environment Mentor Conversation



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.