Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Hashtags network Service Linkedin Jay Beaton Placement Target Market obamacare 7 Ps of Services Marketing Digital Product affordablecareact Tutorial Return On Investment Marketing Firm How To framework SEO Moments of Truth Promotion Governance Branding Value Perception Des Plaines social network Economics Mentor Coffee Personality Profiling On The Beaton Path Custom Social Media ROI CBS Elmhurst Company Paul Morrell experience Vine Marketing Arlington Heights Chamber Of Commerce Supply Salem State College Yoda government Price Service Provider CBS Chicago St. Charles Solutions Conversation Pinterest visual Chicago Marketing Consulting social platforms IL visual experience Beaton Sensory Perception ROI Hashtag pinning business Firm exchanges Career Google+ The Beaton Path Information Arlington Heights, Illinois, Massachusetts Personality Service Chain Partnerships Quantify K.I.S.S. Retention MidWest NorthEast exposure Strategy Masters of Business Administration Acquisition Arlington Heights, Carol Stream Products content Market Research Partnering for Promotions Bos Marketing Consulting Firm Northern Illinois University Services Academic KISS Product Marketing Design connectivity Market Personnel Customer Keep It Simple Stupid concept Facebook Tabs Advocate Internship Boston Chi Creatives Tabs pins Relationships brand increase exposure Inverness Education Colleague Marketing Strategy Policy Conceptual Thinker Demand Psychology NIU Social Media Purple Cow MA Arlington Heights Psychological Chamber Of Commerce Professional healthcare Services Marketing Twitter Process, Physical Environment Instagram Consulting Facebook MBA OTBP Analytics Relationship Associations Profiling Digital Market Research Profile Qualify

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.