Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


exposure Marketing Boston Branding Salem State College Custom Services Marketing Psychological Des Plaines Arlington Heights, Carol Stream The Beaton Path Chicago Information connectivity Academic Tabs Consulting Sensory Perception Marketing Firm KISS Jay Beaton Value Perception Elmhurst 7 Ps of Services Marketing Keep It Simple Stupid Career NorthEast Firm Tutorial Coffee Analytics MidWest Partnering for Promotions Pinterest Professional Creatives K.I.S.S. Strategy Arlington Heights Facebook Tabs Mentor Company Digital Market Northern Illinois University Marketing Consulting Advocate Qualify Profile CBS Psychology Price visual On The Beaton Path pins Chamber Of Commerce Conversation Market Research Retention Relationships Market Product Marketing Masters of Business Administration MBA Education Hashtags Colleague Customer Service Chain Facebook Marketing Consulting Firm exchanges business IL Design Product Hashtag Digital pinning Personality Profiling Twitter Arlington Heights Chamber Of Commerce Social Media ROI Conceptual Thinker Paul Morrell visual experience Personnel Beaton network St. Charles Internship Quantify Linkedin Solutions experience Inverness OTBP Return On Investment CBS Chicago Placement obamacare Instagram Personality affordablecareact Supply SEO social platforms Chi increase exposure brand Process, Physical Environment Economics Google+ ROI content concept government Service Provider Products Promotion Yoda Governance Service Purple Cow framework MA Research Profiling NIU Acquisition Demand Target Market Vine Marketing Strategy Services Partnerships Relationship Associations Social Media Moments of Truth How To social network healthcare Arlington Heights, Illinois, Massachusetts Bos Policy



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.