Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

- Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Facebook Tabs social platforms Sensory Perception Value Perception Keep It Simple Stupid Tutorial Chi Firm MidWest Arlington Heights Chamber Of Commerce Social Media ROI Consulting Marketing Strategy Arlington Heights, Carol Stream Strategy 7 Ps of Services Marketing Linkedin Service Chain Education Boston Career CBS Salem State College Company Profiling framework visual Policy social network pins Mentor Psychological experience Branding MBA Relationship Associations Market Research Profile Facebook Google+ Product Marketing Placement Supply Purple Cow Demand Chicago Market Target Market healthcare KISS Vine Custom Yoda OTBP Personality Profiling brand exchanges St. Charles How To Professional Partnerships Pinterest Acquisition connectivity Solutions exposure Hashtag Retention Social Media Digital Product SEO Coffee network Chamber Of Commerce Moments of Truth government Governance CBS Chicago Qualify Promotion Price business concept Des Plaines obamacare Conceptual Thinker Design NIU Economics affordablecareact Service Provider Bos Process, Physical Environment Service Hashtags Marketing Firm Partnering for Promotions Psychology Academic Jay Beaton ROI Digital Market Tabs Masters of Business Administration IL Creatives Colleague NorthEast Twitter Services Marketing Arlington Heights, Illinois, Massachusetts Arlington Heights Analytics Information increase exposure Return On Investment On The Beaton Path Relationships Marketing Consulting Firm Paul Morrell Beaton Inverness Quantify Research visual experience K.I.S.S. content MA Marketing Consulting Customer Internship The Beaton Path Elmhurst Northern Illinois University Advocate Conversation Services Marketing Instagram Personality Personnel Products pinning



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.