Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

pinning CBS Governance Google+ KISS Facebook Tabs Custom Profile Return On Investment Branding MidWest The Beaton Path Qualify Facebook Colleague How To Linkedin Twitter Analytics healthcare experience exposure Elmhurst SEO Customer Coffee Northern Illinois University Marketing Consulting Paul Morrell increase exposure Partnering for Promotions Promotion Arlington Heights Chamber Of Commerce Marketing Firm Acquisition CBS Chicago obamacare Chicago affordablecareact Quantify Demand Price Services Marketing Hashtag Advocate connectivity Research St. Charles Des Plaines framework Retention Tutorial Marketing Strategy Placement Mentor Market Research On The Beaton Path Firm network MBA business visual experience Service Provider Product Chi Chamber Of Commerce Information Service Chain Psychology Yoda exchanges Profiling Digital IL Social Media ROI Economics Social Media Market Moments of Truth Beaton Inverness Bos Career Target Market Boston Strategy ROI content Company Personnel Jay Beaton Instagram Conversation Supply Personality Profiling Keep It Simple Stupid Products Arlington Heights, Carol Stream Services NIU Hashtags Conceptual Thinker Process, Physical Environment Marketing Consulting Firm Marketing Internship Arlington Heights Education Salem State College Product Marketing Relationships Digital Market Academic Sensory Perception Professional pins government Design social platforms Arlington Heights, Illinois, Massachusetts Psychological Relationship Associations Policy Masters of Business Administration Partnerships Solutions Consulting NorthEast Pinterest Tabs brand social network concept MA 7 Ps of Services Marketing OTBP Creatives Value Perception Vine Personality Purple Cow visual Service K.I.S.S.

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.