Marketing Intelligence. Business Solutions.

The Beaton Path

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. ...click for more

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Vine affordablecareact business Promotion Psychology Tabs network The Beaton Path Policy experience ROI Chicago 7 Ps of Services Marketing pins NorthEast Yoda Personality Profiling Placement IL Coffee Salem State College Chi Masters of Business Administration Arlington Heights Chamber Of Commerce Marketing Consulting SEO Academic Company MidWest Des Plaines MA Sensory Perception Internship Arlington Heights MBA OTBP Conversation Profile Custom Elmhurst framework Research Supply Product Arlington Heights, Carol Stream Relationship Associations Social Media increase exposure Linkedin Market Research St. Charles Pinterest Google+ Inverness Marketing Consulting Firm Demand Partnerships Quantify Marketing Firm Market pinning Twitter Marketing Bos Facebook Tabs Customer Return On Investment government Hashtags Information CBS content Price Colleague Chamber Of Commerce Economics social platforms Governance Creatives connectivity Tutorial Boston Purple Cow healthcare Qualify Professional Profiling Moments of Truth Firm Consulting Retention Career Services Marketing Partnering for Promotions NIU Service Provider Digital CBS Chicago Conceptual Thinker exposure Design Northern Illinois University Digital Market Keep It Simple Stupid Advocate Service Value Perception visual Strategy Solutions Jay Beaton Hashtag Target Market Education Beaton Services social network Psychological Mentor Paul Morrell Service Chain exchanges visual experience How To Product Marketing Process, Physical Environment Facebook Analytics Social Media ROI Marketing Strategy Acquisition On The Beaton Path Branding Products brand KISS Personnel concept Personality K.I.S.S. Arlington Heights, Illinois, Massachusetts Instagram obamacare Relationships

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.