Marketing Intelligence. Business Solutions.

The Beaton Path

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. ...click for more

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Retention Tabs Research concept affordablecareact Facebook Tabs Tutorial increase exposure Jay Beaton Instagram Creatives Policy Process, Physical Environment CBS Chicago framework Marketing Consulting Academic Supply Des Plaines Pinterest connectivity healthcare Product Marketing visual experience Arlington Heights Chamber Of Commerce Services IL Consulting Economics Profiling government social network Google+ Qualify Keep It Simple Stupid OTBP Arlington Heights, Carol Stream NorthEast Promotion CBS experience Conversation Analytics Design Digital business Career K.I.S.S. Solutions Hashtags Mentor Digital Market Market KISS Boston Social Media ROI Colleague MBA Partnering for Promotions Bos Hashtag Customer Chi St. Charles Marketing Social Media NIU How To Market Research Salem State College Value Perception Psychology Partnerships 7 Ps of Services Marketing Custom Demand Service Chamber Of Commerce social platforms Arlington Heights, Illinois, Massachusetts Company Information Branding Marketing Consulting Firm Personality Profiling Products content Personality Chicago Governance Conceptual Thinker Yoda Quantify ROI Price Marketing Firm exchanges Purple Cow Product visual Paul Morrell SEO Masters of Business Administration brand Target Market pins Placement Advocate Twitter Beaton pinning Vine The Beaton Path Facebook Coffee Return On Investment Relationship Associations Services Marketing Inverness Professional Sensory Perception Service Chain Firm Internship network On The Beaton Path Psychological Personnel Northern Illinois University MA Relationships Profile Education MidWest Linkedin Strategy obamacare Acquisition Moments of Truth exposure Arlington Heights Elmhurst Service Provider Marketing Strategy

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.