Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


business Hashtags Profiling ROI IL government Arlington Heights Chamber Of Commerce Supply Chicago KISS Marketing Consulting Firm Strategy Process, Physical Environment NorthEast On The Beaton Path Conceptual Thinker framework Digital CBS Analytics Elmhurst Economics Tabs Social Media ROI Northern Illinois University The Beaton Path Chi Arlington Heights Placement Policy pins Vine pinning Profile Product concept Coffee Colleague Yoda Marketing Strategy Academic MBA Arlington Heights, Illinois, Massachusetts Services Career increase exposure Promotion 7 Ps of Services Marketing Product Marketing visual Service Chain Relationships Des Plaines Custom Sensory Perception Education Price CBS Chicago Customer Qualify Moments of Truth Branding Company K.I.S.S. Hashtag Mentor Retention Market Salem State College Solutions Market Research healthcare Google+ connectivity Return On Investment How To Keep It Simple Stupid Demand Relationship Associations Jay Beaton Personnel Marketing Consulting Research Paul Morrell Marketing Firm MA social platforms Psychology Marketing Acquisition Design Linkedin Chamber Of Commerce Information Personality Service brand Partnering for Promotions network Services Marketing OTBP Conversation Psychological experience obamacare Service Provider content Consulting Bos MidWest Professional Advocate Digital Market Partnerships affordablecareact Purple Cow Products exchanges Personality Profiling Inverness St. Charles Twitter NIU Arlington Heights, Carol Stream Internship Target Market exposure Social Media visual experience Boston Facebook Firm Facebook Tabs Pinterest social network Instagram Quantify Governance SEO Masters of Business Administration Creatives Value Perception Beaton Tutorial



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.