Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


The Beaton Path Marketing Consulting Internship On The Beaton Path Digital Relationship Associations Pinterest MidWest Psychology connectivity Education pins Service Chain increase exposure MBA Company Tabs Design Colleague Salem State College How To Research Instagram Des Plaines Inverness Linkedin Strategy Target Market visual Market Chamber Of Commerce Personality Profiling Social Media ROI Hashtags NorthEast CBS Career Twitter Product Marketing Facebook Relationships Elmhurst Bos Promotion St. Charles CBS Chicago experience 7 Ps of Services Marketing Keep It Simple Stupid K.I.S.S. affordablecareact Tutorial business Customer Chi Value Perception exchanges Analytics Conversation Sensory Perception content Northern Illinois University SEO government exposure Supply Marketing Firm Profiling Products Solutions Creatives Service Partnering for Promotions Mentor Masters of Business Administration Services Personnel Profile Qualify framework Paul Morrell Branding social platforms Moments of Truth Arlington Heights Vine Social Media brand healthcare Google+ Governance Information Retention Services Marketing Boston Academic Acquisition Advocate MA Quantify OTBP Price Arlington Heights Chamber Of Commerce Marketing Strategy IL Coffee Beaton Placement NIU Firm Marketing Policy Psychological concept Product Market Research Yoda Partnerships Demand Marketing Consulting Firm pinning Return On Investment Economics Consulting Hashtag Conceptual Thinker Arlington Heights, Carol Stream obamacare Arlington Heights, Illinois, Massachusetts network Jay Beaton Service Provider Chicago Purple Cow visual experience Process, Physical Environment KISS Personality Digital Market ROI social network Custom Professional Facebook Tabs



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.