Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

OTBP Service Chain Arlington Heights, Illinois, Massachusetts Supply Jay Beaton Target Market Elmhurst Research How To Process, Physical Environment Customer Value Perception Service Provider Conversation NorthEast visual healthcare Acquisition Strategy Bos Creatives Northern Illinois University Vine Product obamacare Profiling Sensory Perception Moments of Truth Analytics Custom Placement Yoda increase exposure Psychology Marketing Strategy Digital Colleague Des Plaines Purple Cow Professional Partnerships Chamber Of Commerce Marketing Consulting Firm social platforms Marketing Firm Policy CBS Market Research Marketing Chi Hashtag Salem State College Information concept Service Pinterest Arlington Heights pins Digital Market Chicago Company exposure The Beaton Path Relationships Arlington Heights, Carol Stream CBS Chicago Academic Mentor Linkedin Marketing Consulting Tabs Firm Promotion affordablecareact IL On The Beaton Path Retention Branding Consulting Tutorial Personality Career KISS Market MBA Product Marketing 7 Ps of Services Marketing Economics Services Internship Psychological Services Marketing exchanges connectivity business Masters of Business Administration Advocate Arlington Heights Chamber Of Commerce content Twitter Solutions Facebook Education ROI network Conceptual Thinker Profile MA Social Media ROI St. Charles brand Quantify NIU Qualify Google+ Products Inverness Keep It Simple Stupid Beaton Coffee Boston Return On Investment Hashtags MidWest Paul Morrell pinning Partnering for Promotions Price SEO visual experience Instagram Relationship Associations K.I.S.S. experience Governance social network Facebook Tabs government Social Media Personality Profiling Personnel framework Demand Design

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.