Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Personnel exchanges Marketing Consulting Firm Arlington Heights Chamber Of Commerce 7 Ps of Services Marketing Products Tutorial Personality pinning Acquisition Chamber Of Commerce government Inverness Economics Product Marketing Career obamacare How To network Paul Morrell On The Beaton Path Jay Beaton MA Services Chi Boston Conversation Arlington Heights, Illinois, Massachusetts Personality Profiling Return On Investment Placement visual Des Plaines Solutions Consulting Hashtags business Qualify Facebook Tabs Marketing Price Social Media concept Demand brand Salem State College Firm Product Google+ Retention social platforms Vine Creatives affordablecareact Professional Linkedin Profiling Digital Market MidWest Psychology framework CBS Relationship Associations social network Pinterest Instagram Hashtag Marketing Consulting Tabs Yoda Psychological Service Chain K.I.S.S. NorthEast pins Education Information Strategy CBS Chicago Governance connectivity Conceptual Thinker Market Research Process, Physical Environment Mentor Service Provider Partnerships Purple Cow Academic Relationships Policy Coffee The Beaton Path NIU KISS IL Supply Services Marketing Company Sensory Perception OTBP visual experience Arlington Heights, Carol Stream Facebook healthcare Internship Keep It Simple Stupid Northern Illinois University Colleague Beaton Analytics Value Perception Design Masters of Business Administration Custom MBA Customer Service Marketing Firm Bos Twitter Arlington Heights content St. Charles exposure Promotion Profile Marketing Strategy increase exposure Advocate Elmhurst Chicago Social Media ROI Digital Moments of Truth SEO ROI Target Market Partnering for Promotions Research Market experience Branding Quantify

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.