Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Return On Investment Branding increase exposure social platforms government Services Marketing Information Professional connectivity Social Media ROI Product Marketing obamacare Instagram Keep It Simple Stupid NIU Personality Profiling Education Sensory Perception content Partnering for Promotions Economics Price Jay Beaton Process, Physical Environment Inverness Purple Cow Supply Quantify Value Perception network Arlington Heights, Illinois, Massachusetts Conceptual Thinker Hashtag KISS Personnel Arlington Heights Chamber Of Commerce Promotion Partnerships Marketing Firm Chicago Placement SEO ROI Salem State College exposure Profiling NorthEast Consulting Policy Company Google+ MidWest Pinterest concept Relationships visual experience brand Target Market The Beaton Path 7 Ps of Services Marketing Beaton Twitter Service Chain Marketing Consulting Firm framework Facebook Tabs CBS Solutions Product Elmhurst Psychology experience On The Beaton Path Firm Qualify OTBP Tutorial IL Psychological Hashtags Northern Illinois University Arlington Heights visual Chamber Of Commerce Career Marketing Personality Services Colleague Digital Market Analytics Marketing Consulting Service Provider Retention Digital Customer Marketing Strategy business Bos social network Design Vine Paul Morrell Internship Products Custom MBA How To Creatives MA Market Research Arlington Heights, Carol Stream Conversation Demand CBS Chicago Academic Chi Market Strategy Mentor exchanges Moments of Truth Profile Coffee pinning Masters of Business Administration St. Charles Relationship Associations healthcare Boston Linkedin pins Yoda Acquisition Tabs Advocate Facebook Service K.I.S.S. Des Plaines Social Media Governance affordablecareact Research



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.