Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

MA Conversation Economics Partnering for Promotions connectivity How To Professional Chicago Value Perception Process, Physical Environment Advocate Retention Moments of Truth Colleague Research Strategy Market Research Des Plaines Supply Elmhurst Marketing Consulting Firm Beaton Salem State College Digital obamacare Purple Cow MBA ROI Google+ OTBP Quantify Psychology Consulting MidWest Market exposure framework Jay Beaton The Beaton Path Bos Service Chain content Services Services Marketing Twitter Social Media Masters of Business Administration affordablecareact Personality Internship Facebook Demand Arlington Heights, Carol Stream Vine Acquisition Instagram Design Price Northern Illinois University Promotion Custom Tabs Psychological Return On Investment increase exposure Digital Market Arlington Heights Chamber Of Commerce Boston Mentor Yoda government On The Beaton Path healthcare Pinterest Profile concept Partnerships exchanges CBS Facebook Tabs Tutorial Products Analytics Policy Firm Target Market K.I.S.S. Arlington Heights, Illinois, Massachusetts Placement visual experience KISS 7 Ps of Services Marketing St. Charles Company brand business Service Provider Product Paul Morrell pinning Marketing Firm NIU Customer Education social platforms Marketing Strategy experience SEO Chamber Of Commerce Marketing Consulting pins Marketing Solutions Chi social network Creatives Governance Product Marketing Personality Profiling Hashtag visual IL Profiling Keep It Simple Stupid Inverness Relationship Associations Personnel Hashtags Sensory Perception Conceptual Thinker CBS Chicago Service Linkedin Relationships Career Qualify Academic Social Media ROI NorthEast Branding Information Coffee network Arlington Heights

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.