Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Conversation Elmhurst experience Company Education Northern Illinois University Purple Cow Advocate Arlington Heights, Carol Stream Marketing Consulting Hashtag Bos business Digital CBS Keep It Simple Stupid Marketing Consulting Firm Customer St. Charles healthcare Profile obamacare Paul Morrell Creatives Colleague framework KISS Acquisition Psychological Service Chain content Inverness Marketing Strategy Personality Profiling Internship Governance social network The Beaton Path Arlington Heights Social Media concept IL Twitter Demand increase exposure Service Provider ROI Hashtags Partnerships Analytics Partnering for Promotions Quantify Value Perception Career Tabs Placement Google+ Chi exposure Personality SEO brand Information NIU visual experience MidWest pins Economics Arlington Heights Chamber Of Commerce exchanges Branding Masters of Business Administration Price Product Coffee Products Custom K.I.S.S. Target Market Linkedin OTBP Arlington Heights, Illinois, Massachusetts pinning Social Media ROI Professional Process, Physical Environment visual MBA Sensory Perception Research Policy Market Research Design Services Marketing Digital Market Market Instagram Consulting CBS Chicago Retention Beaton 7 Ps of Services Marketing Marketing NorthEast affordablecareact Facebook Chamber Of Commerce Salem State College On The Beaton Path MA Academic government Jay Beaton Mentor Psychology Tutorial Firm Vine Personnel Product Marketing Marketing Firm How To Relationships Des Plaines Moments of Truth Yoda Profiling Services social platforms Service Promotion Conceptual Thinker Chicago Strategy network Return On Investment Pinterest Qualify Supply Facebook Tabs Solutions Relationship Associations connectivity Boston

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.