Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Arlington Heights, Carol Stream Process, Physical Environment Vine CBS Chicago NorthEast Linkedin Product Marketing Tabs Personality Profiling Career Beaton Education Des Plaines Profiling Price Marketing Consulting social platforms Demand Colleague How To Company Acquisition connectivity K.I.S.S. Research Arlington Heights Chamber Of Commerce Analytics Product Retention visual experience Policy healthcare Consulting Return On Investment Customer Quantify Marketing Consulting Firm Academic Solutions ROI Branding Target Market network CBS OTBP Jay Beaton Marketing Firm Relationship Associations Information Arlington Heights, Illinois, Massachusetts Service Chain Mentor Conceptual Thinker increase exposure exchanges Economics Value Perception Strategy Google+ SEO Chicago affordablecareact Products Relationships Instagram Bos Service MidWest Inverness Personality Tutorial Services brand exposure Masters of Business Administration Conversation obamacare Chamber Of Commerce Chi Psychology NIU On The Beaton Path Custom experience Advocate Salem State College Hashtag Arlington Heights Coffee Profile Supply government Social Media ROI Keep It Simple Stupid business Psychological Firm 7 Ps of Services Marketing Service Provider visual Partnering for Promotions Services Marketing Promotion Qualify Market Research Digital Twitter pins Facebook Tabs Elmhurst Creatives concept Moments of Truth Marketing Strategy IL framework Partnerships Hashtags Paul Morrell Boston Social Media St. Charles Placement Northern Illinois University MBA MA Market Personnel The Beaton Path Marketing Governance Facebook Professional pinning Digital Market social network KISS content Purple Cow Sensory Perception Yoda Pinterest Internship Design

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.