Marketing Intelligence. Business Solutions.

The Beaton Path

Even Servers Get Overwhelmed…

Paul Morrell - Thursday, October 03, 2013


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Purple Cow Market Linkedin Personality government Marketing Consulting Firm Custom Economics exchanges Salem State College Mentor Education Facebook Colleague Chicago network Product Marketing Professional Information Analytics Marketing Services Google+ Digital Market Coffee How To brand framework MA CBS Chicago Branding SEO Vine St. Charles Placement Personnel Profiling Career Arlington Heights IL Jay Beaton exposure Retention Relationships Firm Sensory Perception Chamber Of Commerce Hashtag Bos Elmhurst Paul Morrell Moments of Truth Price Boston Consulting connectivity Service healthcare Acquisition MidWest Conversation Marketing Consulting Arlington Heights, Illinois, Massachusetts Company social platforms Service Chain visual experience Chi Instagram MBA Customer content Products Advocate Personality Profiling On The Beaton Path Tabs ROI Psychological 7 Ps of Services Marketing Masters of Business Administration CBS Yoda Academic Quantify Arlington Heights, Carol Stream Psychology Inverness Process, Physical Environment Research visual KISS The Beaton Path Tutorial Beaton Partnerships Hashtags Digital Internship Keep It Simple Stupid obamacare Conceptual Thinker Market Research NorthEast Supply Relationship Associations Social Media ROI Demand increase exposure K.I.S.S. Marketing Firm affordablecareact experience Social Media Northern Illinois University Services Marketing concept Product Target Market Arlington Heights Chamber Of Commerce Service Provider pins Des Plaines Promotion Design business Value Perception social network Qualify pinning Pinterest Creatives Governance NIU Twitter Return On Investment Facebook Tabs Profile Strategy Solutions Partnering for Promotions Marketing Strategy Policy OTBP



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.