Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


exposure social network brand IL KISS social platforms Tabs Return On Investment network NIU Google+ Personnel Chi Professional Psychological Arlington Heights Arlington Heights, Illinois, Massachusetts Education SEO Vine Personality Profiling Marketing Firm Psychology Internship Academic Market connectivity Research Acquisition pins Facebook Service Provider How To Digital Personality Price St. Charles Tutorial MA Beaton Moments of Truth Consulting Process, Physical Environment increase exposure framework Partnering for Promotions Instagram MBA CBS Chicago visual NorthEast Relationship Associations Economics Demand The Beaton Path Customer Solutions Marketing Strategy pinning Facebook Tabs On The Beaton Path ROI Retention Marketing Service Chain concept Products business Creatives Profile Advocate Salem State College 7 Ps of Services Marketing Company content Strategy Social Media Career Inverness government Quantify Conversation Colleague Northern Illinois University exchanges Boston Arlington Heights, Carol Stream Target Market experience visual experience Yoda Partnerships affordablecareact Service Masters of Business Administration Coffee Chicago Market Research Product Marketing Services Digital Market Qualify Marketing Consulting Firm CBS Conceptual Thinker Keep It Simple Stupid Custom Marketing Consulting Services Marketing Product Social Media ROI Supply Value Perception Chamber Of Commerce Placement Analytics Firm obamacare MidWest healthcare Des Plaines K.I.S.S. Purple Cow Pinterest Paul Morrell Hashtag Relationships Policy Twitter OTBP Hashtags Linkedin Branding Governance Design Profiling Sensory Perception Promotion Bos Arlington Heights Chamber Of Commerce Information Elmhurst Jay Beaton Mentor



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.