Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Process, Physical Environment MidWest Research Marketing Consulting Firm Chamber Of Commerce Profiling Tabs MA Keep It Simple Stupid network Internship Strategy On The Beaton Path Profile Paul Morrell Moments of Truth CBS Chicago Sensory Perception Colleague Digital Market Services visual IL Company Psychological Arlington Heights Chamber Of Commerce Personality Profiling Mentor Creatives Conversation Hashtags Custom Chi Marketing Firm Retention Arlington Heights, Carol Stream K.I.S.S. content Education Promotion Firm Bos Partnerships Marketing experience Salem State College Consulting social network Northern Illinois University healthcare Acquisition Personality exchanges Information Conceptual Thinker Return On Investment NIU visual experience Beaton Psychology Service Provider Social Media ROI Chicago Market Research Marketing Consulting KISS St. Charles Purple Cow increase exposure Pinterest Elmhurst Relationships Analytics MBA Solutions Instagram Coffee Economics Professional NorthEast Market Des Plaines Customer pinning Yoda Relationship Associations Tutorial Target Market Jay Beaton Partnering for Promotions Linkedin Facebook Products Career OTBP exposure Hashtag affordablecareact Branding Placement Arlington Heights Advocate government social platforms Quantify Facebook Tabs Google+ Vine Digital CBS Service Chain 7 Ps of Services Marketing Boston Design Services Marketing Masters of Business Administration Personnel Product Marketing Product Value Perception Social Media obamacare Policy concept Governance Price Twitter How To Service Demand The Beaton Path Marketing Strategy Qualify Academic connectivity brand SEO business Inverness Supply framework Arlington Heights, Illinois, Massachusetts ROI pins

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.