Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Profile Solutions experience Facebook Design MBA Arlington Heights, Illinois, Massachusetts Jay Beaton Partnerships visual experience visual Product Marketing Economics Hashtags Consulting Marketing Strategy Purple Cow pinning exposure Service Provider Elmhurst government Marketing Firm CBS Chicago Bos Chamber Of Commerce Internship Value Perception Personality concept Paul Morrell Academic framework KISS Company Product Keep It Simple Stupid Personality Profiling content Firm Education business Relationship Associations Profiling ROI Arlington Heights Sensory Perception Price Target Market Beaton OTBP network Governance brand Career Demand Colleague Instagram Twitter Quantify Salem State College IL Market pins Marketing SEO healthcare Process, Physical Environment exchanges Advocate Facebook Tabs Branding Social Media ROI social platforms Analytics Service Chain Arlington Heights Chamber Of Commerce Acquisition Services CBS Yoda Social Media Marketing Consulting Return On Investment social network Strategy Vine Boston Services Marketing Mentor Linkedin Inverness Market Research MA Placement Psychology connectivity Products Tabs NIU Google+ 7 Ps of Services Marketing Masters of Business Administration Northern Illinois University Retention Digital Research Service Tutorial The Beaton Path Personnel St. Charles Information Conceptual Thinker Chicago Partnering for Promotions Arlington Heights, Carol Stream Custom Hashtag K.I.S.S. Promotion Supply Digital Market NorthEast Professional obamacare Marketing Consulting Firm How To Relationships MidWest affordablecareact increase exposure Des Plaines Chi Psychological Pinterest Moments of Truth Policy On The Beaton Path Customer Creatives Qualify Conversation Coffee

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.