Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Twitter Jay Beaton Relationships Hashtags Boston visual SEO Chi Coffee On The Beaton Path Salem State College Marketing Consulting Supply Process, Physical Environment Acquisition Economics Digital Market Service Chain concept St. Charles Bos Keep It Simple Stupid Custom Partnering for Promotions NIU Price Arlington Heights, Carol Stream Moments of Truth CBS Personality Profiling MA brand affordablecareact Policy Colleague Tutorial Des Plaines Digital Company Conceptual Thinker connectivity Personality Facebook Promotion Design Elmhurst Service Provider visual experience KISS Yoda exchanges Personnel Marketing Relationship Associations Conversation Profiling Products Marketing Strategy Google+ NorthEast ROI Profile pinning OTBP Product obamacare Marketing Consulting Firm Beaton business Tabs Arlington Heights Services Marketing 7 Ps of Services Marketing Instagram Chicago Education Hashtag exposure healthcare Services MidWest The Beaton Path Career Social Media ROI government social platforms Arlington Heights Chamber Of Commerce Firm Linkedin How To Placement CBS Chicago Research Psychology Social Media Governance Chamber Of Commerce Market Research increase exposure Service Return On Investment Advocate Mentor Northern Illinois University experience Marketing Firm Masters of Business Administration Value Perception Branding Product Marketing Information IL Inverness Academic Retention Solutions social network Internship Professional Pinterest Consulting Market Partnerships Analytics Arlington Heights, Illinois, Massachusetts content network Strategy Creatives Target Market Sensory Perception Psychological pins Purple Cow framework Quantify K.I.S.S. Qualify Paul Morrell Customer Demand MBA Vine Facebook Tabs



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.