Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Market Research Partnerships Elmhurst Qualify MA Mentor Design Quantify Price social network SEO NIU Conceptual Thinker Product Marketing increase exposure Products Tutorial Academic Sensory Perception Google+ Bos Keep It Simple Stupid Service Chain Colleague Consulting Arlington Heights Chamber Of Commerce Digital Chicago content IL Partnering for Promotions business Facebook Arlington Heights Profile Custom Pinterest pinning Personality Profiling Marketing Digital Market affordablecareact obamacare Paul Morrell Market Policy Arlington Heights, Carol Stream Marketing Firm Research Advocate NorthEast Conversation social platforms Des Plaines Services Service OTBP CBS connectivity Company Marketing Consulting Firm CBS Chicago framework How To Instagram Personnel MidWest 7 Ps of Services Marketing Customer Linkedin Information exchanges St. Charles Education Marketing Consulting Psychology Product Hashtags Creatives Retention KISS Services Marketing Target Market Chamber Of Commerce exposure Solutions Beaton Northern Illinois University Social Media Relationships Relationship Associations Profiling Demand Professional On The Beaton Path Moments of Truth MBA Career Tabs Vine Social Media ROI experience visual Chi Inverness Firm Return On Investment Psychological Hashtag brand Service Provider Analytics Strategy pins Boston Salem State College Personality concept Acquisition ROI Arlington Heights, Illinois, Massachusetts Coffee Yoda Placement Internship Promotion Economics Supply Purple Cow Governance The Beaton Path Facebook Tabs Process, Physical Environment healthcare Marketing Strategy K.I.S.S. Value Perception Twitter Branding government Masters of Business Administration visual experience Jay Beaton network



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.