Marketing Intelligence. Business Solutions.

The Beaton Path


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


Personnel Jay Beaton How To Quantify Advocate visual experience Hashtag Branding Personality Profiling Information Beaton CBS MA St. Charles Social Media ROI OTBP CBS Chicago increase exposure Colleague Service Provider Relationships Education Mentor Northern Illinois University Paul Morrell framework concept Custom Analytics Profiling On The Beaton Path Creatives Chamber Of Commerce Pinterest NIU Marketing Firm Salem State College Policy Supply Market Research Marketing Price Product Marketing Bos Products Chicago Design Promotion Acquisition ROI Instagram KISS Demand Tabs Market affordablecareact Product Social Media Relationship Associations Des Plaines Services social network brand NorthEast K.I.S.S. Arlington Heights, Illinois, Massachusetts Purple Cow Strategy connectivity Hashtags Arlington Heights Chamber Of Commerce pins Consulting The Beaton Path Arlington Heights, Carol Stream Internship Coffee healthcare Arlington Heights obamacare Firm Vine Qualify Facebook Tabs Digital exchanges content Professional Partnerships Company Solutions Marketing Consulting network exposure Psychology IL Governance experience Target Market Services Marketing Marketing Consulting Firm Partnering for Promotions Twitter Yoda Tutorial Linkedin Return On Investment Conceptual Thinker Value Perception Marketing Strategy Inverness Elmhurst Academic Conversation Keep It Simple Stupid 7 Ps of Services Marketing Economics visual SEO Masters of Business Administration Moments of Truth Service Chain MidWest Research Career Facebook Personality Customer Google+ Boston business MBA Retention Placement Psychological Profile Process, Physical Environment Service Digital Market Sensory Perception pinning Chi government social platforms



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.