Marketing Intelligence. Business Solutions.

The Beaton Path

Social Media… Practically Speaking

Jay Beaton - Wednesday, October 23, 2013

Social Media is roughly 10 years old (if you don’t count the initial releases of WordPress) this year. for more

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: for more

Recent Posts


Acquisition exposure Inverness connectivity Colleague pins Sensory Perception Personnel Price Profile experience Personality Mentor IL Research Marketing Strategy CBS MBA On The Beaton Path visual NorthEast Beaton Conversation pinning Qualify Chicago Paul Morrell Arlington Heights, Carol Stream Demand Psychology Value Perception Social Media Service Provider Chamber Of Commerce Education Market Research brand 7 Ps of Services Marketing Return On Investment Customer Marketing Firm Keep It Simple Stupid Des Plaines increase exposure Consulting The Beaton Path obamacare Google+ Branding Hashtags Hashtag visual experience Promotion CBS Chicago Retention Coffee Personality Profiling Economics Policy Relationship Associations K.I.S.S. framework NIU Tutorial concept social network Advocate Target Market business Northern Illinois University Products Custom MidWest network healthcare Digital Purple Cow Jay Beaton Vine OTBP Placement Arlington Heights, Illinois, Massachusetts Partnerships Quantify Services Solutions Services Marketing Social Media ROI Product Marketing Governance Bos affordablecareact Strategy Creatives Partnering for Promotions Facebook ROI Chi Salem State College Arlington Heights Service Chain Marketing SEO Linkedin exchanges Product Twitter Design Career Boston Moments of Truth Analytics How To MA KISS Relationships content Profiling Conceptual Thinker Firm Elmhurst Academic Tabs Company Pinterest St. Charles Marketing Consulting Firm Arlington Heights Chamber Of Commerce Instagram Psychological Digital Market Internship Yoda Process, Physical Environment Masters of Business Administration Service government Professional Facebook Tabs Marketing Consulting Information Market Supply social platforms



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.