Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: ...click for more

Integration of your Brand in the Digital Market

Jay Beaton - Tuesday, April 23, 2013

Consumers and businesses have had access to websites for more than 20 years, and access to social media for more than 10 years. Although many companies have websites and social media pages, they struggle with the concept and execution of positioning their brand in this digital market. ...click for more


Recent Posts


Tags

Mentor Personality Services Marketing Education Retention Process, Physical Environment Research Career SEO content Custom Yoda visual experience Service KISS Personnel Arlington Heights, Carol Stream Firm experience Marketing Firm Facebook Tabs Hashtag Digital Qualify Purple Cow Hashtags Marketing Consulting CBS Chicago Des Plaines Marketing Marketing Strategy IL Marketing Consulting Firm Relationships affordablecareact Psychological Price Chamber Of Commerce Social Media ROI Arlington Heights Chamber Of Commerce social network Tutorial Digital Market Arlington Heights, Illinois, Massachusetts exchanges pinning increase exposure Pinterest Vine business Jay Beaton Product Marketing Market On The Beaton Path pins Salem State College Bos Coffee Internship Elmhurst Paul Morrell Creatives How To Psychology Northern Illinois University Chi network Governance Google+ social platforms MA Solutions ROI Keep It Simple Stupid concept Chicago Partnerships Customer NIU Products Masters of Business Administration Consulting Twitter 7 Ps of Services Marketing healthcare NorthEast connectivity Service Chain St. Charles obamacare Placement Linkedin Economics Branding Profile Tabs Professional Personality Profiling Profiling Target Market Conceptual Thinker Supply Colleague OTBP The Beaton Path Advocate Sensory Perception Analytics Quantify Design visual Arlington Heights Boston Partnering for Promotions Services Demand Facebook Acquisition brand Value Perception Policy Instagram Moments of Truth framework MidWest Beaton Company Market Research Social Media Promotion K.I.S.S. Conversation Service Provider Return On Investment Relationship Associations CBS Strategy Inverness MBA Information government exposure Product Academic

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.