Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

- Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

#BlogArticle

- Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? ...click for more

CBS Interview With Our Own Jay Beaton

- Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." ...click for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: ...click for more

Integration of your Brand in the Digital Market

Jay Beaton - Tuesday, April 23, 2013

Consumers and businesses have had access to websites for more than 20 years, and access to social media for more than 10 years. Although many companies have websites and social media pages, they struggle with the concept and execution of positioning their brand in this digital market. ...click for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: ...click for more


Recent Posts


Tags

Coffee Twitter St. Charles connectivity Des Plaines Firm Education Retention brand Salem State College Service Chain Masters of Business Administration Promotion Facebook Tabs Linkedin Marketing Pinterest Personnel Relationships Conceptual Thinker Professional Services Price Instagram pins Partnerships Arlington Heights, Illinois, Massachusetts Analytics Customer exposure CBS Chicago Service Tabs Services Marketing Digital Market affordablecareact Policy Keep It Simple Stupid Marketing Strategy Northern Illinois University Chicago NIU social platforms Conversation framework Custom Social Media ROI MA Moments of Truth Strategy Psychology Profiling Market Acquisition Vine Branding MidWest ROI business Bos Qualify Purple Cow concept Chamber Of Commerce social network Arlington Heights Hashtags Creatives Career Arlington Heights, Carol Stream Beaton Target Market How To Sensory Perception K.I.S.S. Paul Morrell Return On Investment Marketing Consulting Market Research Internship Marketing Firm NorthEast Digital network Demand Marketing Consulting Firm Personality IL KISS Tutorial Economics Process, Physical Environment Facebook Chi obamacare Mentor CBS Placement Profile Company Elmhurst Psychological Service Provider Colleague visual experience pinning Product exchanges Arlington Heights Chamber Of Commerce government Hashtag Product Marketing healthcare Solutions increase exposure Information Products The Beaton Path content Research SEO OTBP Supply Personality Profiling 7 Ps of Services Marketing On The Beaton Path Inverness Academic Partnering for Promotions Yoda Google+ Social Media Governance MBA Boston Design Value Perception visual Advocate Relationship Associations Consulting experience Jay Beaton Quantify

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.