Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. ...click for more

#BlogArticle

Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? ...click for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." ...click for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: ...click for more

Integration of your Brand in the Digital Market

Jay Beaton - Tuesday, April 23, 2013

Consumers and businesses have had access to websites for more than 20 years, and access to social media for more than 10 years. Although many companies have websites and social media pages, they struggle with the concept and execution of positioning their brand in this digital market. ...click for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: ...click for more


Recent Posts


Tags

Creatives Return On Investment Linkedin Marketing Consulting Firm Hashtags Promotion Facebook Tabs Quantify Colleague Paul Morrell framework network Tutorial Acquisition Professional Solutions Tabs Des Plaines MBA Marketing Strategy Market Research connectivity Sensory Perception St. Charles Yoda social network government Chi K.I.S.S. Digital Market increase exposure Marketing Firm Product Value Perception Elmhurst Bos pinning 7 Ps of Services Marketing Psychology Personality Products Academic Conceptual Thinker Instagram Economics Target Market Personality Profiling NIU Placement Marketing SEO Vine Product Marketing Governance Price Services healthcare Strategy Firm Partnerships affordablecareact IL Purple Cow Moments of Truth Twitter Market NorthEast Research brand Arlington Heights Chamber Of Commerce Psychological Information Demand Arlington Heights, Illinois, Massachusetts Hashtag Services Marketing business Branding Inverness visual experience Relationships experience ROI social platforms Company MA pins exposure Marketing Consulting Advocate Google+ Process, Physical Environment Boston Beaton Custom Policy concept Mentor The Beaton Path MidWest On The Beaton Path visual Customer Partnering for Promotions Facebook Relationship Associations Service Arlington Heights Social Media Salem State College Social Media ROI Jay Beaton Arlington Heights, Carol Stream Education Digital Analytics CBS Profile Profiling Northern Illinois University Coffee Career Service Provider content Chicago Retention exchanges CBS Chicago OTBP Masters of Business Administration Consulting How To Personnel Chamber Of Commerce Qualify KISS Internship Design obamacare Conversation Keep It Simple Stupid Supply Service Chain Pinterest

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.