Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." for more

What is Your Product (or Service) Worth?!?...Value Perception

Jay Beaton - Friday, May 03, 2013

At one point or another, whether you are a business owner, a manager who is trying to engage a customer, or the customer who seeks a Product or Service, we typically ask these two questions: for more

Integration of your Brand in the Digital Market

Jay Beaton - Tuesday, April 23, 2013

Consumers and businesses have had access to websites for more than 20 years, and access to social media for more than 10 years. Although many companies have websites and social media pages, they struggle with the concept and execution of positioning their brand in this digital market. for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: for more

Recent Posts


Conceptual Thinker Keep It Simple Stupid Return On Investment OTBP exposure MA Personality Profiling connectivity ROI Yoda Pinterest Career Relationship Associations Company 7 Ps of Services Marketing IL Chi Chamber Of Commerce Market Research Service Chain Social Media Economics Twitter brand Demand Product Digital The Beaton Path Colleague Beaton Quantify Promotion Retention Marketing Consulting Firm Policy business network Governance Creatives Service Tutorial Relationships Market government Personality Digital Market Consulting Paul Morrell pins Instagram concept Professional Qualify Profiling Value Perception Facebook Marketing Consulting Des Plaines Facebook Tabs CBS Linkedin social platforms Supply MBA Internship increase exposure Elmhurst healthcare framework content Jay Beaton obamacare Chicago Conversation Hashtags Hashtag experience Boston Masters of Business Administration Services Moments of Truth Arlington Heights MidWest Partnering for Promotions Products CBS Chicago Partnerships Inverness pinning Salem State College K.I.S.S. Target Market Advocate Research Personnel SEO Academic visual Branding Psychological St. Charles Marketing Social Media ROI Acquisition Process, Physical Environment affordablecareact Analytics Bos visual experience On The Beaton Path NorthEast Marketing Firm Price Arlington Heights, Carol Stream exchanges Education Information Custom Firm Northern Illinois University Arlington Heights, Illinois, Massachusetts Arlington Heights Chamber Of Commerce KISS Product Marketing NIU Sensory Perception social network Coffee Mentor Vine Profile Design Placement Services Marketing Service Provider Psychology Marketing Strategy How To Strategy Customer Solutions Purple Cow Google+ Tabs



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.