Marketing Intelligence. Business Solutions.

The Beaton Path

Branding Your Facebook Tabs

Paul Morrell - Friday, November 01, 2013

A brand is meant to help your company connect with your target market. Branding is way more than just a tagline or logo. It is the essence, reputation  and emotional connection your company will have with a customer or potential customer. The power of social media is continuing to grow and your pages should be branded to build this connection. We will show you how to brand your Facebook tabs with custom branded pictures. for more


Paul Morrell - Monday, August 26, 2013

Millions of social media users are using hashtags everyday. Multiple social networking platforms have been integrating hashtags into the user experience. Why are they doing this? How can businesses benefit from hashtags? for more

CBS Interview With Our Own Jay Beaton

Paul Morrell - Saturday, August 03, 2013

Do you have an MBA (Masters of Business Administration)? And if you do have an MBA, how has it affected your career? CBS Chicago wanted to answer these questions and see how a MBA influenced people in the Chicago market. Our founder and principal of On The Beaton Path, Jay Beaton, got the opportunity to be interviewed by CBS Chicago in an article called "MBA Fuels Consultant's Career Advancement In Chicago." for more

Welcome to The Beaton Path!

Jay Beaton - Tuesday, April 23, 2013

We want to not only keep you informed, but also want you to keep in touch with us. Here are the best ways to do just that: for more

Recent Posts


MidWest framework Consulting Market Google+ government Product Profiling content Relationships Moments of Truth Supply Qualify Purple Cow Personnel Economics NorthEast Governance OTBP Conceptual Thinker Mentor Elmhurst Education Company 7 Ps of Services Marketing visual Yoda Marketing On The Beaton Path business Value Perception ROI Digital Market Retention Firm Pinterest Digital Psychology Profile Facebook Tabs Career concept experience Service Psychological Customer Chi MBA Bos Salem State College Services Marketing Instagram Return On Investment pins exchanges Target Market CBS Chicago Jay Beaton Demand Quantify Sensory Perception Advocate Policy Arlington Heights, Illinois, Massachusetts Tabs Keep It Simple Stupid Custom Arlington Heights Tutorial Service Provider SEO Partnering for Promotions Acquisition Relationship Associations Chamber Of Commerce Products KISS Facebook social platforms Social Media ROI Marketing Consulting Firm Marketing Firm Colleague visual experience K.I.S.S. Conversation exposure NIU Linkedin Northern Illinois University Strategy Placement Design network Beaton affordablecareact Coffee Vine Process, Physical Environment Product Marketing Arlington Heights, Carol Stream St. Charles CBS Des Plaines Hashtag MA Promotion Hashtags Social Media Personality Profiling Research The Beaton Path Analytics Service Chain Academic How To Price Arlington Heights Chamber Of Commerce Twitter pinning Market Research healthcare Marketing Strategy Marketing Consulting increase exposure Boston Personality brand obamacare Information Internship Professional Paul Morrell Solutions Creatives connectivity Partnerships IL Services Chicago Branding Inverness social network Masters of Business Administration



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.