Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Inverness Product Marketing Service Provider Bos Psychology pins affordablecareact Custom Tabs Profile Des Plaines MBA Demand Strategy KISS Conceptual Thinker CBS Chicago Creatives Acquisition connectivity Relationship Associations Branding Advocate Salem State College Career Supply Academic Product IL Elmhurst Governance Chamber Of Commerce visual NIU Personality Profiling social platforms Psychological OTBP Partnering for Promotions Consulting SEO Chicago Promotion Instagram Northern Illinois University Boston content Moments of Truth framework Analytics On The Beaton Path experience Social Media Quantify Customer business Facebook Tabs Qualify pinning healthcare Twitter CBS social network Services Marketing MidWest Google+ Price brand Economics How To Keep It Simple Stupid network Services Retention Marketing Return On Investment Firm Digital Tutorial visual experience Digital Market Policy Personality Arlington Heights Marketing Consulting Relationships Research Sensory Perception Process, Physical Environment Chi Facebook Market Masters of Business Administration Market Research The Beaton Path Value Perception government Marketing Strategy Arlington Heights, Carol Stream Products Coffee K.I.S.S. Internship Jay Beaton Placement exposure exchanges Beaton Purple Cow Professional Service Linkedin 7 Ps of Services Marketing Vine Profiling Arlington Heights Chamber Of Commerce Partnerships Conversation concept Target Market Design Colleague Information Service Chain Solutions Social Media ROI increase exposure obamacare Hashtag Education Marketing Firm Hashtags Personnel Company Marketing Consulting Firm Mentor MA St. Charles Pinterest ROI Paul Morrell Yoda NorthEast Arlington Heights, Illinois, Massachusetts

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.