Marketing Intelligence. Business Solutions.

The Beaton Path

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


obamacare Solutions Price Google+ Social Media ROI Mentor Governance Sensory Perception Jay Beaton Psychological Marketing Products Internship Moments of Truth Service Provider Professional Chi Boston Services IL Economics 7 Ps of Services Marketing KISS social platforms Promotion Marketing Strategy brand Keep It Simple Stupid Conversation Value Perception Qualify Bos CBS CBS Chicago Process, Physical Environment pins Profiling Arlington Heights Personality Profiling The Beaton Path Digital Relationship Associations Firm experience Paul Morrell Arlington Heights, Carol Stream Academic Social Media government affordablecareact Partnerships framework Return On Investment connectivity exposure Education exchanges Northern Illinois University content Design Placement Service Chain healthcare increase exposure Strategy Instagram Personnel NIU visual Psychology Target Market Marketing Consulting Linkedin Branding NorthEast Tutorial social network Advocate Customer Partnering for Promotions Yoda SEO Personality Purple Cow Tabs Coffee Creatives Supply Pinterest Market Arlington Heights Chamber Of Commerce On The Beaton Path Twitter Hashtags Chamber Of Commerce OTBP Des Plaines Hashtag Services Marketing Facebook MidWest Digital Market Retention K.I.S.S. Relationships network Chicago How To visual experience Colleague Conceptual Thinker Market Research Elmhurst Masters of Business Administration Acquisition Salem State College Custom Consulting MA Analytics MBA ROI Vine Company Information Marketing Consulting Firm Career Beaton Profile St. Charles Product Arlington Heights, Illinois, Massachusetts Research Inverness Facebook Tabs business Product Marketing Quantify pinning Demand Policy Marketing Firm concept Service



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.