Marketing Intelligence. Business Solutions.

The Beaton Path

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. ...click for more

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

visual experience social platforms The Beaton Path business Value Perception Promotion Mentor Linkedin Design Jay Beaton connectivity ROI Marketing Consulting Inverness Placement healthcare visual Tabs Social Media content Customer MBA Relationships Qualify Masters of Business Administration 7 Ps of Services Marketing Digital Market Partnering for Promotions Services Marketing Vine Hashtag Partnerships exchanges Policy Des Plaines Product Marketing SEO Branding Pinterest Career Return On Investment How To St. Charles Academic Beaton Market Research Custom Chicago CBS Strategy Digital increase exposure Profile Twitter Market Target Market Creatives Coffee Marketing affordablecareact Northern Illinois University Purple Cow Marketing Consulting Firm Service Chain Arlington Heights, Carol Stream On The Beaton Path experience Service Bos Conceptual Thinker Keep It Simple Stupid concept Retention Social Media ROI network Personality Marketing Firm Quantify Analytics Arlington Heights Instagram Conversation Firm Advocate obamacare CBS Chicago Economics Process, Physical Environment Personnel Demand Chi Solutions Internship pinning Boston Service Provider Hashtags Moments of Truth Elmhurst Yoda Facebook MidWest pins Google+ NorthEast government Colleague Information Relationship Associations Profiling Arlington Heights, Illinois, Massachusetts Governance Research framework KISS Consulting Price MA exposure Sensory Perception social network Company Paul Morrell Professional brand K.I.S.S. Supply IL Personality Profiling Arlington Heights Chamber Of Commerce Marketing Strategy Chamber Of Commerce Products Psychological Services Education Product Salem State College Tutorial Psychology OTBP NIU Acquisition Facebook Tabs

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.