Marketing Intelligence. Business Solutions.

The Beaton Path

Connect The Dots

Jay Beaton - Monday, September 30, 2013

We have a great deal of fun at On The Beaton Path, and we love what we do. One of the reasons why we have as much fun as we do is because we subscribe to two philosophies: K.I.S.S. (Keep. It. Simple. Stupid.), and we play Connect The Dots. We often use a child’s eye to view situations. Many companies espouse the first. Let’s face it, if you can make a situation easy to read, digest, and understand, then the likelihood is great that a solution can be found, and success can be achieved. for more


Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. for more

Recent Posts


exchanges KISS Marketing Consulting Relationship Associations healthcare Products visual Linkedin Economics Partnering for Promotions Sensory Perception concept Des Plaines Solutions Moments of Truth Target Market Placement Marketing Conceptual Thinker Personality Product Marketing Strategy Marketing Firm K.I.S.S. Creatives exposure Market Value Perception content Tabs Marketing Strategy How To Demand OTBP experience Conversation Digital Market pins Academic Custom MBA Masters of Business Administration Customer Arlington Heights Chamber Of Commerce Digital Internship The Beaton Path Firm business Governance Facebook brand Company obamacare Design Chamber Of Commerce Paul Morrell Process, Physical Environment social network Qualify CBS Bos Arlington Heights, Carol Stream MidWest Hashtag Chi Coffee Information social platforms Services Marketing Quantify Arlington Heights government Boston Chicago Hashtags Branding connectivity Inverness Keep It Simple Stupid Mentor framework Analytics Social Media Product Supply St. Charles Tutorial Personality Profiling Personnel MA Salem State College Jay Beaton increase exposure Twitter Service Provider affordablecareact Education Elmhurst Northern Illinois University Beaton Vine Marketing Consulting Firm Relationships Advocate Retention network NIU Social Media ROI Career Policy IL NorthEast pinning Professional Arlington Heights, Illinois, Massachusetts Profiling visual experience Return On Investment Colleague Price Acquisition Service Chain Research Partnerships Purple Cow Psychological ROI Pinterest CBS Chicago Consulting Market Research Yoda On The Beaton Path Service 7 Ps of Services Marketing SEO Profile Psychology Services Google+ Facebook Tabs Instagram Promotion



    Social Media

    P: 312.925.7822


    © 2013 On the Beaton Path, LLC – All rights reserved.