Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

Des Plaines CBS Chicago Services Marketing affordablecareact Psychological SEO social platforms On The Beaton Path Social Media ROI Process, Physical Environment Information Solutions Strategy Placement Arlington Heights Jay Beaton Marketing Consulting Firm Social Media NorthEast Paul Morrell Elmhurst Linkedin Policy pins St. Charles Branding Partnering for Promotions Hashtags How To brand OTBP Advocate Service Customer Northern Illinois University The Beaton Path Service Provider Personality Profiling concept visual Custom Research Target Market Conversation Governance Education Pinterest Digital Market Tabs Internship ROI Keep It Simple Stupid Consulting Chi Facebook Tabs 7 Ps of Services Marketing Demand increase exposure Service Chain Products Relationship Associations Beaton Market Sensory Perception exposure Price Personality Marketing Strategy Tutorial Moments of Truth network KISS Marketing Creatives IL pinning MA Personnel Colleague Profiling CBS Vine content Economics NIU experience Product Profile healthcare Purple Cow Return On Investment Digital Qualify Services Facebook exchanges Partnerships Value Perception Promotion Inverness Bos social network Instagram Conceptual Thinker Design Professional Supply Quantify Company Marketing Firm Psychology Relationships connectivity framework visual experience Market Research Acquisition Academic Mentor Salem State College Coffee Firm Twitter Yoda Hashtag MBA Retention Google+ business Arlington Heights, Carol Stream obamacare MidWest Product Marketing Chamber Of Commerce Arlington Heights Chamber Of Commerce Boston government Marketing Consulting Career Chicago K.I.S.S. Masters of Business Administration Arlington Heights, Illinois, Massachusetts Analytics

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.