Marketing Intelligence. Business Solutions.

The Beaton Path

Personnel

Jay Beaton - Tuesday, July 16, 2013

Let’s continue exploring the “7 P’s of Services Marketing” (Price, Promotion, Place, Product (Service), Process, Physical Environment, Personnel) by taking a look at what we believe is the most important concept: Personnel (or People). In the end, it does not matter how great your Product (or Service), where you try to deliver it (Place), what your Price, or how you Promote, if you do not have the right Personnel in position, the Company will never achieve the level of success desired. When we say the word Personnel, for many it conjures a vision of a department name that preceded the term Human Resources. But really, that does not begin to describe a fraction of the population that is described by this term in Marketing. ...click for more


Recent Posts


Tags

framework visual experience Branding Marketing Consulting Policy Profile Chicago brand Northern Illinois University Arlington Heights, Carol Stream MBA Coffee Process, Physical Environment Consulting Customer Psychology Qualify Market Research On The Beaton Path IL ROI Promotion Retention Inverness Hashtags Elmhurst Jay Beaton Social Media exchanges Quantify Academic Relationships Partnerships healthcare Google+ connectivity Marketing Firm Marketing Sensory Perception Purple Cow Design How To affordablecareact pins Boston Salem State College CBS Facebook Colleague Digital Market Masters of Business Administration NIU increase exposure Conversation Relationship Associations Products Tutorial Hashtag Tabs Chi Demand Arlington Heights, Illinois, Massachusetts Services Marketing Market network The Beaton Path Bos Custom Arlington Heights obamacare Product experience NorthEast Marketing Strategy Governance visual Strategy Education MidWest concept Profiling Information Services Target Market Digital St. Charles Moments of Truth government Des Plaines social network 7 Ps of Services Marketing Career Linkedin Service Analytics SEO Solutions Acquisition Social Media ROI Service Provider Conceptual Thinker Professional Mentor Personnel Return On Investment Company Psychological Value Perception Beaton KISS exposure Supply Pinterest Placement Yoda Personality Vine content Twitter Firm Service Chain Keep It Simple Stupid business Marketing Consulting Firm K.I.S.S. CBS Chicago Personality Profiling Price MA pinning Facebook Tabs Partnering for Promotions Instagram Economics Chamber Of Commerce Advocate Product Marketing Paul Morrell OTBP social platforms Internship Creatives Arlington Heights Chamber Of Commerce Research

Archive

    Affiliations

    Social Media

    P: 312.925.7822

    E: otbp@onthebeatonpath.com

    © 2013 On the Beaton Path, LLC – All rights reserved.