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The Beaton Path

Taking a look at Pinterest

Web Admin - Monday, July 22, 2013

Let’s take a minute to talk about pinning. Pinterest. Maybe you’re the guru of social media or maybe you’re the last to hop on new trends, regardless Pinterest shouldn’t be ignored. If your brand or business isn’t already on this platform, you could be missing out. Here is why.

Pinterest is one of the fastest growing social networks, and currently ranks among the top three social media platforms. The power of social media lies within the networking and ability to reach people, it makes sense to be where the people are.

What’s the secret to Pinterest’s success? I can’t tell you that, but I can tell you why it’s intriguing – it’s different. Pinterest is a visual experience. The site consists of images (pins) that can be bookmarked, customizable to each user. Sites like Pinterest do exist, however, these other sites lack the same organizational structure and the social momentum Pinterest has achieved.

You might say you’re active on Facebook and Twitter, isn’t that enough why Pinterest? Well, simply put, it’s another network. Maybe you see it like I do and believe in the power of numbers. Understand that becoming active on Pinterest gives you the opportunity to increase your exposure and valuable content – ultimately helping your brand or business meet its objectives.

Pinterest is a social network, it can be shared with your other social networks and link to your website. It’s a multi-use tool with a focus on connections.

So, you too, are intrigued by Pinterest, but you’re afraid to get your feet wet. You may not understand the tool until you start using it. Know this, Pinterest offers some of the other features we are used to when working with social networks, such as analytics (and others I’ll let you discover). If increased exposure, content and connectivity sound good to you, your brand or business should check out Pinterest.

If your not pinning, you ought to be.

Christine Hill is an Intern with On The Beaton Path, LLC, a marketing consulting firm near Chicago. For more information, Contact OTBP: or 312.925.7822.

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